cuticle cream
Skip itSoft demand (-18.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Market size
Good$532K$532K/yr · 479K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.10–$22.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.22avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad12,309.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
142
Top-5 brand share
88%
Open market
9%
- Burt's Bees34%
- Sally Hansen22%
- Badger16%
- Onsen Secret9%
- Onyx Professional7%
- Orly3%
- Open — no brand owns it (6 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Badger Cuticle Cream Deep Hydration for Dry Cracked Cuticles & Hangnails 100% Organic Cuticle Balm with Rich Shea Butter for Strong Healthy Nails Non-Greasy Cuticle Oil .75oz Tin
Badger$8.654.6★4,025 rev
Sally Hansen Nail Treatment Cuticle Massage Cream | Moisturizing Cuticle Care | Nourishes & Conditions Dry Nails & Cuticles
Sally Hansen$5.944.5★5,108 rev
Burts Bees Lemon Butter Cuticle Cream 100 Percent Natural Origin Hand Cream 3 Tins 0.6 oz. Tin
Burt's Bees$16.074.7★7,778 rev
Onsen Nail & Cuticle Cream Treatment w/Japanese Tsubaki Jojoba & Lavender Oil Shea Butter Strengthens Nails Softens Cuticles - Daily Repair Care (1 Count/15 ml)
Onsen Secret$9.764.4★11,346 rev
Burts Bees Lemon Butter Cuticle Creme 0.6 OZ
Burt's Bees$5.744.7★7,783 rev
Newest
by launch date
WM WONDER MOJO Nail & Cuticle Cream with Keratin Biotin & Ceramides Non-Greasy Cuticle Moisturizer for Dry Cracked Cuticles Daily Nail Care After Manicures 0.5 Fl Oz Pack of 1
WM WONDER MOJO$9.1258 rev
Nail-Aid Cuticle Oil Jelly Press-On Friendly Non-Drip Treatment
Nail-Aid$5.42220 rev
Sally Hansen Vitamin E Nail & Cuticle Treatment Pen | Hydrates and Conditions Dry Nails | Nourishing Formula with Apricot Oil | Smooth Healthy-Looking Nails | Easy Mess-Free Nail Care on the Go
Sally Hansen$7.6420,226 rev
Sally Hansen Push & Buff 2-in-1 Cuticle Care Treatment Pen | Exfoliates Polishes and Smooths Cuticles | Textured Tip for Instant Results | Easy Mess-Free Nail Care on the Go
Sally Hansen$7.584,747 rev
Burts Bees Gifts Ideas Tips and Toes Kit 6 Travel Size Products - Pomegranate Moisturizing Lip Balm 2 Hand Creams Foot Cream Cuticle Cream and Hand Salve
Burt's Bees$10.6518,946 rev
Trending
90-day click momentumNail-Aid Cuticle Oil Jelly Press-On Friendly Non-Drip Treatment
Nail-Aid$5.424.5★
WM WONDER MOJO Nail & Cuticle Cream with Keratin Biotin & Ceramides Non-Greasy Cuticle Moisturizer for Dry Cracked Cuticles Daily Nail Care After Manicures 0.5 Fl Oz Pack of 1
WM WONDER MOJO$9.124.4★
Sally Hansen Push & Buff 2-in-1 Cuticle Care Treatment Pen | Exfoliates Polishes and Smooths Cuticles | Textured Tip for Instant Results | Easy Mess-Free Nail Care on the Go
Sally Hansen$7.584.2★
Onyx Professional Hard As Hoof Nail Strengthening Cream Unscented - Nail Growth & Conditioning Cuticle Cream Stops Splits Chips Cracks & Strengthens Nails 1 oz
Onyx Professional$11.464.4★
Sally Hansen Vitamin E Nail & Cuticle Treatment Pen | Hydrates and Conditions Dry Nails | Nourishing Formula with Apricot Oil | Smooth Healthy-Looking Nails | Easy Mess-Free Nail Care on the Go
Sally Hansen$7.644.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Great smell”
“Does hydrate”
“Works well,goes on smoothly”
“Silky Smooth”
“Easy and convenient”
“Good value for money”
“As advertised”
“Great Gift”
“Easy Application”
What buyers complain about
“Never worked”
“Overpowering scent”
“Dried up”
“Too expensive”
“Too greasy”
“Hard as nails”
“The tube is fairly small”
“NO improvement”
“It doesn't seem to feel as thick as it used to”
“not as described”