correct toes
Worth a lookShows a sweet-spot price point ($30.99 avg), but a concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list.
Avg price
Incredible$30.99avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 6% kills the launch gate
Price range
Great$5.18–$63.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.6%90-day search growth — must beat 0% to launch
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$220K$220K/yr · 147K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad10,014.73avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
12
Top-5 brand share
91%
Open market
5%
- Correct Toes49%
- Golbylicc14%
- MIND BODHI HEALTH & WELLNESS12%
- My Happy Feet10%
- Spacer Mobility7%
- ZenToes4%
- Open — no brand owns it (2 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Correct Toes Bunion Corrector Toe Separator & Toe Spacers for Men and Women Unisex Clear Medium
Correct Toes$63.513.8★223 rev
2Pairs Toe Separators Toe Spacers for Women Men to Correct Bunion Relieve Feet Pain Foot Alignment Toe Straighteners for Hammertoes Plantar Fasciitis (M Women Shoe Size 9-12.5 Men: 7-11)
Golbylicc$14.383.9★1,247 rev
Mind Bodhi Toe Separators/Toe Spacers - For Men and Women - Regular Size Blue
MIND BODHI HEALTH & WELLNESS$9.954.0★48,031 rev
Correct Toes Bunion Corrector Toe Separator & Toe Spacers for Men and Women Unisex Aqua X-Small
Correct Toes$61.183.8★223 rev
The Toe Spacer from Spacer Mobility Recovery from the Ground Up Correct Bunions Plantar Fasciitis & Correct Toes | Unisex Therapeutic Toe Spacer - Relieve Foot Pain and Tension | 4-Loop (4-Loop)
Spacer Mobility$19.454.2★367 rev
Newest
by launch dateThe Toe Spacer from Spacer Mobility Recovery from the Ground Up Correct Bunions Plantar Fasciitis & Correct Toes | Unisex Therapeutic Toe Spacer - Relieve Foot Pain and Tension | 4-Loop (4-Loop)
Spacer Mobility$19.45367 rev
Correct Toes Bunion Corrector Toe Separator & Toe Spacers for Men and Women Unisex Aqua X-Small
Correct Toes$61.18223 rev
2Pairs Toe Separators Toe Spacers for Women Men to Correct Bunion Relieve Feet Pain Foot Alignment Toe Straighteners for Hammertoes Plantar Fasciitis (M Women Shoe Size 9-12.5 Men: 7-11)
Golbylicc$14.381,247 rev
VYCE PrimalStep Toe Separators Spreaders Spacers Straightener to Correct Toes for Men and Women Bunion Corrector Plantar Fasciitis and Athletic Mobility S/M
PRIMALSTEP$5.184,892 rev
Mind Bodhi Toe Separators/Toe Spacers - For Men and Women - Regular Size Blue
MIND BODHI HEALTH & WELLNESS$9.9548,031 rev
Trending
90-day click momentum
My Happy Feet Foot Alignment Socks with Toe Separators for Men or Women | Multicolor
My Happy Feet$27.674.3★
My Happy Feet Foot Alignment Socks with Toe Separators for Men or Women | Green and Black
My Happy Feet$25.984.3★
Correct Toes Bunion Corrector Toe Separator & Toe Spacers for Men and Women Unisex Clear Medium
Correct Toes$63.513.8★
ZenToes Gel Toe Separators for Overlapping Toes Bunions Big Toe Alignment Corrector and Spacer - 4 Pack (White)
ZenToes$13.714.2★
Correct Toes Bunion Corrector Toe Separator & Toe Spacers for Men and Women Unisex Clear Small
Correct Toes$63.223.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and durable”
“EXCELLENT PRODUCT”
“Exactly as advertised”
“Easy to use”
“It does the job”
“Soft and comfortable”
“These fit comfortably”
“Material is comfortable and stretchy”
“Good value for the money”
“Works well to decease effects of hammer toe and bunion”
What buyers complain about
“Too small”
“BUT UNCOMFORTABLE”
“broke after a few uses”
“Hard to use”
“Painful”
“Didn't work for me”
“A bit costly”
“The separators would need to be thicker”
“These are even less quality than ZenToes”
“Way to flimsy to do what they are designed to do”