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62

coral nail polish

Worth a look

Shows demand growing +147.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 11Growth 96Conversion 51Competition 84Returns 88Price range 43Avg price 23Brand share 74Review moat 23Quality gap 76

Growth

Incredible+147.2%

90-day search growth — must beat 0% to launch

Returns

Great1.3%

return rate — above 6% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Price range

Okay$3.89–$23.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad7,596.28

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.39

avg listing price — sweet spot $15–$100

Market size

Bad$45K

$45K/yr · 131K searches

Competition

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

24

Top-5 brand share

60%

Open market

34%

  • beetles Gel Polish27%
  • CANNI13%
  • MAYCHAO8%
  • Vishine6%
  • MelodySusie6%
  • JODSONE6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$5K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 43 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +147.2% search growth over the last 90 days.
8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 10.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color47%

“Color is vibrant”

Quality-Overall9%

“Good quality”

Value For Money6%

“Worth the money”

Stitch/Finish/Polish4%

“The polish applies smoothly”

Ease Of Use3%

“Easy to use”

Ease Of Application2%

“the ease of application”

Durability2%

“the polish is very durable”

Coverage2%

“Great coverage”

Advertised Vs Actual Product2%

“True to photo”

Texture/Consistency-Overall2%

“Its the perfect texture to spread it”

What buyers complain about

Color22%

“Color is not as pictured”

Size-Overall9%

“A little small”

Quality-Overall7%

“Low quality”

Moist/Dry7%

“.And then you THINK it's dry”

Allergies6%

“allergic reaction to it”

Thickness6%

“Its thicker”

Ease Of Application3%

“Applicator brush is terrible”

Paint Quality3%

“The last I will buy from them, little to no paint in these bottles and some are just chunky and dried up”

Value For Money2%

“not worth it”

Skin Health2%

“BEWARE: HARMFUL TO NAILS AND SKIN”

Top return reasons

Color58%
Advertised Vs Actual Product11%
Functionality-Overall4%
Size-Overall3%
Leak-Proof3%
Moist/Dry2%
Quality-Overall2%
Thickness2%
Paint Quality2%
Texture/Consistency-Overall1%