cnd vinylux nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$12.98avg listing price — sweet spot $15–$100
Price range
Good$9.83–$20.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$142K$142K/yr · 477K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,919.04avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
10
Top-5 brand share
100%
Open market
0%
- CND98%
- DAISY DND2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CND Vinylux Longwear Pink Nail Polish Gel-like Shine & Chip Resistant Color 0.5 Fl Oz
CND$11.714.2★5,757 rev
CND Vinylux Long Wear Shine Top Coat Quick Drying Formula Easy to Remove 0.5 Fl Oz
CND$11.334.4★8,136 rev
CND Vinylux Longwear Pink Nail Polish Gel-like Shine & Chip Resistant Color 0.5 Fl Oz
CND$11.744.2★5,757 rev
CND Vinylux Longwear Pink Nail Polish Gel-like Shine & Chip Resistant Color 0.5 Fl Oz
CND$12.024.2★5,757 rev
CND Vinylux Longwear Red Nail Polish Gel-like Shine & Chip Resistant Color Lobster Roll 0.5 fl. oz
CND$11.664.4★2,984 rev
Newest
by launch date
CND Vinylux Longwear Pink Nail Polish Gel-like Shine & Chip Resistant Color 0.5 Fl Oz
CND$11.975,757 rev
CND Vinylux Longwear Purple Nail Polish Gel-like Shine & Chip Resistant Color Mulberry Tart 0.5 fl. oz
CND$11.961,392 rev
DND DC Base Gel and Top Gel Polish No Cleanse Set UV/LED GelBase Polish 800 and No Cleanse Top Coat 900 Salon Professional Gel Polish Duo 0.6 Fl Oz Each
DAISY DND$16.614,463 rev
CND Vinylux Longwear Coral Nail Polish Gel-like Shine & Chip Resistant Color Rule Breaker 0.5 fl. oz
CND$11.86319 rev
CND Shellac Gel Nail Polish Long-lasting Nail Paint Color with Curve-hugging Brush 155 Tutti frutti 0.25 fl oz
CND$18.113,532 rev
Trending
90-day click momentum
CND Vinylux Longwear Pink Nail Polish Gel-like Shine & Chip Resistant Color 0.5 Fl Oz
CND$11.884.2★
CND Vinylux Longwear Pink Nail Polish Gel-like Shine & Chip Resistant Color 0.5 Fl Oz
CND$12.024.2★
CND Vinylux Longwear Pink Nail Polish Gel-like Shine & Chip Resistant Color 0.5 Fl Oz
CND$11.744.2★
CND Shellac Gel Nail Polish Long-lasting Nail Paint Color with Curve-hugging Brush 132 Negligee 0.25 fl oz
CND$18.214.6★
CND Shellac Gel Nail Polish Long-lasting Nail Paint Color with Curve-hugging Brush 118 Grapefruit sparkle 0.25 fl oz
CND$17.244.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Quality of gel is good”
“Works well and lasts”
“Nice light color”
“super shiny finish”
“Affordable”
“Super shiny”
“Smells amazing and absorbs quickly”
“Hydrating”
“Great for softening nails”
“You see and feel immediate improvement with the first application”
What buyers complain about
“Awful smell”
“That's the problem when you use two products for the same problem”
“Not worth the price”
“it started to chip after week one”
“see particles that are not clean”
“did not get this color”
“Not good quality”
“now it smells like the worse dryer sheets imaginable”
“not as thick or smooth”
“By the end of the day, the nail polish was peeling and chipping off”