clear polygel
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.74avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.02–$24.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Market size
Okay$120K$120K/yr · 487K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,347.27avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
10
Top-5 brand share
95%
Open market
1%
- GAOY50%
- Makartt24%
- mochi gel llc10%
- PINK MASK8%
- modelones4%
- JEONEKID4%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GAOY Poly Gel 60g Nail Extension Gel Pink Nude Builder Enhancement for Beginner & Professional Nail Art Salon DIY at Home
GAOY$8.034.6★3,212 rev

Makartt Hema-Free Poly Nail Gel Natural Pink 50ML Gel Builder for Nail Extension Nail Strengthener Beauty Gift 3D Gels Molder Nail Art Easy DIY at Home Salon
Makartt$9.104.4★16,872 rev

GAOY Poly Gel 60g Pink Builder Gel Nail Enhancement for Beginner & Professional Salon DIY at Home
GAOY$7.934.6★3,212 rev

MochiGel UV/LED Acryl Gel Rosebud 2.0 fl oz HEMA Free Odor Free
mochi gel llc$13.960.0★0 rev

GAOY Poly Gel Set Nail Extension Gel 6 Colors Nude Pink Builder Nail Enhancement for Beginner & Professional Salon DIY
GAOY$12.234.5★1,107 rev
Newest
by launch date
MochiGel UV/LED Acryl Gel Rosebud 2.0 fl oz HEMA Free Odor Free
mochi gel llc$13.960 rev

MochiGel UV/LED Acryl Gel Posh Glossy Finish Gel Form 2.0 Fl Oz HEMA Free Odor Free
mochi gel llc$13.971 rev

MochiGel UV/LED Acryl Gel Rouge 2.0 fl oz HEMA Free TPO Free No Odor
mochi gel llc$13.970 rev

GAOY Poly Gel Nail Extension Kit with UV Light 14 Colors Clear Pink Nude Jelly Sheer Builder Gel All-in-One Starter Kit for Long-lasting French Manicure Salon & DIY Home Nail Art Nude Series
GAOY$19.1477 rev

2Pcs Dual-Ended Nail Art Brush and Spatula Set - Pink & Black UV Gel Nail Tools for Poly Extension Sculpture Gel - Manicure Design Kit for Salon & DIY Use
JEONEKID$5.02344 rev
Trending
90-day click momentum
MochiGel UV/LED Acryl Gel Posh Glossy Finish Gel Form 2.0 Fl Oz HEMA Free Odor Free
mochi gel llc$13.975.0★

MochiGel UV/LED Acryl Gel Rosebud 2.0 fl oz HEMA Free Odor Free
mochi gel llc$13.960.0★

MochiGel UV/LED Acryl Gel Rouge 2.0 fl oz HEMA Free TPO Free No Odor
mochi gel llc$13.970.0★

GAOY Poly Gel 60g Pink Builder Gel Nail Enhancement for Beginner & Professional Salon DIY at Home
GAOY$7.934.6★

2Pcs Dual-Ended Nail Art Brush and Spatula Set - Pink & Black UV Gel Nail Tools for Poly Extension Sculpture Gel - Manicure Design Kit for Salon & DIY Use
JEONEKID$5.024.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the quality has always been very consistent”
“The variety of colors”
“Easy to Use”
“Great value”
“durable”
“smooth to apply”
“It gets the job done”
“it goes on perfectly”
“I love this new alternative to acrylic”
“Sticky”
What buyers complain about
“very small”
“Not easy to use”
“Needs better glue though”
“they always broke within a day or two”
“they arent perfect”
“allergic”
“Colors are off and see-through”
“it does not come on”
“The poly gels are very thick”
“This is not a very good product very messy”