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clear polygel

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Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 47Conversion 24Competition 59Returns 91Price range 48Avg price 56Brand share 12Review moat 24Quality gap 48

Returns

Great1.2%

return rate — above 6% kills the launch gate

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$12.74

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.02–$24.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+17.9%

90-day search growth — must beat 0% to launch

Market size

Okay$120K

$120K/yr · 487K searches

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,347.27

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

10

Top-5 brand share

95%

Open market

1%

  • GAOY50%
  • Makartt24%
  • mochi gel llc10%
  • PINK MASK8%
  • modelones4%
  • JEONEKID4%
  • Open — no brand owns it (1 brand, 1%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6K10%$12K15%$18K20%$24K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 30 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.9% search growth over the last 90 days.
13K8KPrime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“the quality has always been very consistent”

Color18%

“The variety of colors”

Ease Of Use18%

“Easy to Use”

Value For Money8%

“Great value”

Durability4%

“durable”

Ease Of Application3%

“smooth to apply”

Advertised Vs Actual Product3%

“It gets the job done”

Efficiency2%

“it goes on perfectly”

Material Quality2%

“I love this new alternative to acrylic”

Adhesion/Stickiness2%

“Sticky”

What buyers complain about

Size-Overall11%

“very small”

Ease Of Use9%

“Not easy to use”

Adhesion/Stickiness7%

“Needs better glue though”

Durability6%

“they always broke within a day or two”

Quality-Overall5%

“they arent perfect”

Allergies5%

“allergic”

Color4%

“Colors are off and see-through”

Functionality-Overall3%

“it does not come on”

Thickness3%

“The poly gels are very thick”

Ease Of Cleaning3%

“This is not a very good product very messy”

Top return reasons

Functionality-Overall19%
Color10%
Adhesion/Stickiness8%
Advertised Vs Actual Product8%
Size-Overall8%
Ease Of Use7%
Quality-Overall5%
Material Quality5%
Defective Material/Parts4%
Durability3%