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54

clear pink nail polish

Worth a look

Shows low returns (1.0%), but a deep review moat (5,896 avg reviews) keeps it on the watch list.

Market size 27Growth 30Conversion 48Competition 81Returns 95Price range 53Avg price 43Brand share 56Review moat 24Quality gap 76

Returns

Incredible1.0%

return rate — above 6% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Price range

Good$2.11–$29.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.13

avg listing price — sweet spot $15–$100

Growth

Okay+4.1%

90-day search growth — must beat 0% to launch

Market size

Okay$112K

$112K/yr · 263K searches

Review moat

Bad5,896.09

avg incumbent reviews — the moat a new listing must climb

Competition

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

78

Top-5 brand share

71%

Open market

25%

  • GELLEN47%
  • Sally Hansen10%
  • Double Rhythm5%
  • essie5%
  • beetles Gel Polish5%
  • OpenLive4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$7K9%$10K12%$13K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 53 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color32%

“Colors are beautiful”

Quality-Overall9%

“Great variety”

Value For Money7%

“Worth the money”

Ease Of Use4%

“Goes on easy”

Durability4%

“It has pretty good staying power”

Brightness/Shine/Glow3%

“Good shine”

Stitch/Finish/Polish3%

“the jelly finish is indescribably beautiful”

Ease Of Application3%

“smooth application”

Moist/Dry3%

“The dry time was great”

Advertised Vs Actual Product2%

“Exactly what I ordered”

What buyers complain about

Color15%

“Misleading color”

Durability9%

“Comes off easily”

Value For Money5%

“Overpriced”

Functionality-Overall5%

“Not working as advertised”

Thickness5%

“Its def super thick”

Moist/Dry5%

“Does not dry and rubs off”

Quality-Overall4%

“Low quality”

Size-Overall4%

“The bottles are smaller”

Advertised Vs Actual Product4%

“Nothing like the picture”

Adhesion/Stickiness4%

“Wish it would adhere better”

Top return reasons

Color38%
Advertised Vs Actual Product14%
Functionality-Overall7%
Size-Overall6%
Adhesion/Stickiness5%
Quality-Overall4%
Paint Quality3%
Leak-Proof3%
Moist/Dry3%
Durability2%