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50

clear pink gel polish

Worth a look

Shows low returns (1.4%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 58Growth 27Conversion 30Competition 67Returns 87Price range 86Avg price 86Brand share 9Review moat 25Quality gap 45

Returns

Great1.4%

return rate — above 6% kills the launch gate

Avg price

Great$19.36

avg listing price — sweet spot $15–$100

Price range

Great$5.41–$88.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Market size

Good$461K

$461K/yr · 985K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+1.7%

90-day search growth — must beat 0% to launch

Review moat

Bad4,824.78

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

9

Top-5 brand share

96%

Open market

2%

  • Double Rhythm85%
  • GAOY4%
  • beetles Gel Polish3%
  • MelodySusie2%
  • Imtiti2%
  • DAISY DND2%
  • Open — no brand owns it (2 brands, 2%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$23K10%$46K15%$69K20%$92K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 40 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color45%

“Beautiful colors”

Quality-Overall12%

“This brand is incredible”

Ease Of Use4%

“Easy to Use”

Stitch/Finish/Polish4%

“Smooth finish”

Brightness/Shine/Glow3%

“Good shine”

Ease Of Application3%

“Applies well”

Value For Money3%

“Good for the price”

Size-Overall2%

“the size is good”

Durability2%

“Stays on well”

Thickness2%

“the thickness on this nails is also good”

What buyers complain about

Color23%

“Too Dark”

Moist/Dry7%

“the product was dry”

Advertised Vs Actual Product7%

“Not as described”

Thickness7%

“as the formula is quite thick”

Quality-Overall6%

“secondly, the label on the bottle FALLS OFF which says right there, that it is low quality”

Adhesion/Stickiness4%

“Horrible glue quality”

Durability4%

“Doesn't last”

Value For Money3%

“Not worth the price”

Paint Quality2%

“there are so much lint in every color bottles that it take me half an hour just to paint 5 nails because im having to do so much”

Smell2%

“Horrible Smell”

Top return reasons

Color49%
Advertised Vs Actual Product16%
Functionality-Overall7%
Quality-Overall3%
Moist/Dry3%
Thickness2%
Paint Quality2%
Leak-Proof2%
Value For Money2%
Smell2%