clear nail polish
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($1.31–$14.45) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Market size
Great$2.0M$2.0M/yr · 1.9M searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad$7.26avg listing price — sweet spot $15–$100
Review moat
Bad15,066.23avg incumbent reviews — the moat a new listing must climb
Price range
Bad$1.31–$14.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
113
Top-5 brand share
88%
Open market
10%
- Sally Hansen45%
- OPI24%
- Glamonade13%
- Seche3%
- OpenLive3%
- beetles Gel Polish2%
- Open — no brand owns it (8 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sally Hansen Hard as Nails Nail Polish Crystal Clear 0.45 Fluid Ounce
Sally Hansen$2.114.4★28,405 rev
OPI Top Coat | Nail Polish Top Coat | Prevents Chipping Protects Nails High Gloss Shine
OPI$10.274.7★24,271 rev
Sally Hansen Insta-Dri Dries Instantly Top Coat Quick Dry Long Lasting Streak-Free Shine Clear Nail Polish
Sally Hansen$3.914.6★16,455 rev
Glamonade Top Coat Nail Polish Clear: Quick Dry Nail Polish No Chip High Shine Long Lasting Glossy Fast Air Dry Top Coat for Nail Art Manicure Salon Quality
Glamonade$6.484.3★1,875 rev
Sally Hansen Insta-Dri Clearly Quick Quick Dry Long Lasting Streak-Free Shine Clear Nail Polish
Sally Hansen$5.124.5★19,800 rev
Newest
by launch date
Glamonade 3-In-1 Clear Nail Polish: Quick Dry Top Coat Prevent Staining Base Coat & Nail Strengthener High Gloss Long Lasting No Chip Shield Nail Hardener for Weak Nails DIY Manicure for Women 12ml
Glamonade$8.9760 rev
OpenLive 16.5ml Top Coat Clear Nail Polish Quick Dry High Gloss Shine Large Volume Top Coat Long Wear and Scratch Resistant for Women Salon DIY Nail Art
OpenLive$6.04340 rev
Glamonade Base Top Coat Nail Polish: 2 in 1 Clear High Shine Quick Dry Nail Polish Color Protection Long Lasting Polish Resists Smudging Chipping Fading Fast Air Dry Nail Coat for Women
Glamonade$7.76216 rev
AZUREBEAUTY Top Coat Nail Polish Clear Quick Dry Long Lasting Glossy Shine Air Dry Formula Smooth Finish Natural Nail Lacquer for Manicure & Nail Art Salon-Quality
AZUREBEAUTY$6.24346 rev
JODSONE 2 Bottles 10ml Of Top Coat Base Coat Gel Polish Set Bright Surface At Home DIY Nail Salon Girl Gift transparent
JODSONE$5.053,642 rev
Trending
90-day click momentumGlamonade 3-In-1 Clear Nail Polish: Quick Dry Top Coat Prevent Staining Base Coat & Nail Strengthener High Gloss Long Lasting No Chip Shield Nail Hardener for Weak Nails DIY Manicure for Women 12ml
Glamonade$8.974.5★
Sally Hansen Hard as Nails Nail Polish Crystal Clear 0.45 Fluid Ounce
Sally Hansen$2.114.4★
Glamonade Base Top Coat Nail Polish: 2 in 1 Clear High Shine Quick Dry Nail Polish Color Protection Long Lasting Polish Resists Smudging Chipping Fading Fast Air Dry Nail Coat for Women
Glamonade$7.764.6★
OpenLive 16.5ml Top Coat Clear Nail Polish Quick Dry High Gloss Shine Large Volume Top Coat Long Wear and Scratch Resistant for Women Salon DIY Nail Art
OpenLive$6.044.5★
OPI RapiDry Nail Polish Top Coat | Quick Drying Top Coat | Quick Dry High Shine & Glossy Protects Nails
OPI$14.454.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the quality is consistent every time”
“High Shine”
“Dries fast”
“Excellent price”
“Been using this for years”
“Perfect finish”
“As advertised”
“Easy to use”
“it was effective”
“Applies nicely”
What buyers complain about
“Didnt last”
“Doent like to dry”
“Poor Quality”
“Horrific smell”
“Didn't work very well for me”
“seems to be expensive”
“Allergic”
“Has a little bit of stickiness”
“It doesnt get thick”
“Shine doesnt last”