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clear fake nails

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A small market ($83K/yr) — this niche doesn't clear our bar today.

Market size 21Growth 28Conversion 67Competition 52Returns 95Price range 46Avg price 31Brand share 40Review moat 24Quality gap 47

Returns

Great1.0%

return rate — above 6% kills the launch gate

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.39–$23.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.75

avg listing price — sweet spot $15–$100

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Review moat

Bad5,000.56

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$83K

$83K/yr · 142K searches

Competition

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

21

Top-5 brand share

81%

Open market

15%

  • UNA GELLA44%
  • Cycullinyt12%
  • beetles Gel Polish10%
  • AddFavor8%
  • ranrose7%
  • APRÉS4%
  • Open — no brand owns it (9 brands, 15%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$7K12%$10K16%$13K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 3.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Excellent product, and it arrived on time”

Durability13%

“do not break”

Size-Overall12%

“Fit great”

Ease Of Use8%

“Ease of use”

Value For Money8%

“Good for the price”

Shape/Style7%

“shape are perfect for creating that crisp”

Thickness5%

“Best nail tips thick and good quality”

Ease Of Application4%

“Good application”

Advertised Vs Actual Product3%

“As advertised”

Design-Overall2%

“The design is good”

What buyers complain about

Size-Overall21%

“VERY long”

Strength14%

“Very weak”

Durability9%

“Breaks easily”

Thickness9%

“The tips arent crazy thick”

Quality-Overall6%

“Bad quality”

Adhesion/Stickiness5%

“Poor shape WILL prevent proper adhesion”

Shape/Style4%

“they arent the right shape for my nails”

Advertised Vs Actual Product2%

“disappointing that they are not what was advertised”

Value For Money2%

“Waste of money”

Stiffness2%

“Very stiff unfortunately”

Top return reasons

Size-Overall39%
Advertised Vs Actual Product16%
Shape/Style10%
Strength5%
Quality-Overall5%
Adhesion/Stickiness5%
Functionality-Overall3%
Thin2%
Material Quality2%
Thickness2%