byredo hand soap
Worth a lookShows a sweet-spot price point ($42.41 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$42.41avg listing price — sweet spot $15–$100
Price range
Incredible$23.57–$79.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Market size
Good$754K$754K/yr · 256K searches
Review moat
Good1,049.61avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
42
Top-5 brand share
92%
Open market
5%
- Molton Brown59%
- L'OCCITANE13%
- Diptyque Paris12%
- Aesop6%
- Byredo3%
- Jo Malone3%
- Open — no brand owns it (3 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Molton Brown Orange & Bergamot Fine Liquid Hand Wash 10 fl. oz.
Molton Brown$32.734.6★1,400 rev
Molton Brown Coastal Cypress & Sea Fennel Fine Liquid Hand Wash 10 fl. oz.
Molton Brown$32.824.6★2,089 rev
Diptyque Solution Exfoliating Hand Wash 350 ml 11.8 fl oz
Diptyque Paris$79.034.0★29 rev
Molton Brown Mesmerising Oudh Accord & Gold Fine Liquid Hand Wash 10 fl. oz.
Molton Brown$34.904.5★1,247 rev
Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.
Molton Brown$38.224.6★580 rev
Newest
by launch date
LOCCITANE Shea Butter Extra-Gentle Hand & Body Liquid Soap Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan
L'OCCITANE$33.484,165 rev
LOCCITANE Shea Butter Extra-Gentle Hand & Body Liquid Soap Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan
L'OCCITANE$33.534,165 rev
LOCCITANE Shea Butter Extra-Gentle Hand & Body Liquid Soap Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan
L'OCCITANE$39.264,165 rev
Molton Brown Fiery Pink Pepper Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.
Molton Brown$47.5719 rev
Molton Brown Orange & Bergamot Hand Care Collection - Fine Liquid Hand Wash & Lotion 2 x 10 fl. oz. Luxury Scented Gift Set for Women Mothers Day
Molton Brown$55.0930 rev
Trending
90-day click momentumLOCCITANE Shea Butter Extra-Gentle Hand & Body Liquid Soap Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan
L'OCCITANE$33.534.6★
LOCCITANE Shea Butter Extra-Gentle Hand & Body Liquid Soap Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan
L'OCCITANE$39.264.6★
LOCCITANE Shea Butter Extra-Gentle Hand & Body Liquid Soap Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan
L'OCCITANE$33.484.6★
LOccitane Shea Hands & Body Lavender Liquid Soap 10.10 fl. oz
L'OCCITANE$32.904.6★
Molton Brown Fiery Pink Pepper Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.
Molton Brown$47.574.9★
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — +1.4% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 6.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smell lovely”
“Good value for price”
“MB is excellent product”
“High quality, gentle exfoliation”
“Love the way this feels on my skin, super soft and gentle”
“the soap is moisturizing”
“It lasted several months”
“The soap lathers well, cleans effectively, and doesnt leave my hands feeling dry or tight afterward”
“I like the bottle design”
“easy on dry skin”
What buyers complain about
“BAD PUMP”
“Smells awful”
“But pricey”
“very drying”
“Won't open”
“neither one dispenses soap in a fashion where the pump apparatus does not leak”
“several other people tried the pump didnt work”
“Overall over priced too high for quality”
“It has been an ongoing frustrating experience using up this soap”
“broke off before I could even use it”