butterfly claw clips
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a small market ($29K/yr) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 6% kills the launch gate
Review moat
Good790.44avg incumbent reviews — the moat a new listing must climb
Growth
Good+24.3%90-day search growth — must beat 0% to launch
Price range
Okay$4.61–$24.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.78avg listing price — sweet spot $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 144K searches
Competition
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
38
Top-5 brand share
43%
Open market
52%
- NAISIER14%
- VRbeatter11%
- Clip Sugar7%
- Canitor6%
- ITingstere5%
- Messen5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3 Packs Butterfly Hair Clips Acetate Tortoise Shell Non-Slip Jaw Clips 2.5inch Beautiful Butterfly Hair Accessories for Girls and Women(Mixed color White Blue Pink)
VRbeatter$12.524.7★568 rev
NAISIER Hair Clips 3 Pack Butterfly Hair Clips Tortoise Shell Hair Claw Clips Jaw Clips 2.3 inch Hair Accessories for Girls & Women (Mixed color Blue White Pink-Purple)
NAISIER$12.374.6★1,921 rev
Large Non-Slip Metal Sparkly Butterfly Hair Jaw Clips for Women - Strong Hold Cute Hair Claws Headwear Gifts (2Pcs)
ITingstere$8.574.4★1,810 rev
Canitor Butterfly Hair Accessories - 2.7 Claw Clips for Women Matte Medium Hair Clips for Thick or Thin Hair Cute Girls Hair Clips
Canitor$8.224.6★1,867 rev
12 Pcs Cute Butterfly Claw Hair Clips 2.6 Inch Non Slip Matte Jaw 12 Colors Strong Hold Butterfly Hair Clamps for Women Girls Thick Thin Hair
Messen$9.864.7★662 rev
Newest
by launch date
Premium durable acetate butterfly hair clips 4 Pack. Medium Size Acetate Hair Claw Clips with Secure Hold Perfect for Updos(2.76 x 1.66 in)
JITUIHOM$24.6781 rev
KEMMINTVN Butterfly Hair Claw Clip 3D Colorful Acrylic Strong Hold for Thick Hair Cute Girlish Style Bridesmaid Gift for Women
Kemmintvn$9.943 rev
3pcs Butterfly Hair Claw Clips with Tassel Metal Gold Butterfly Hair Clips Hair Chains Hair Styling Fairy Accessories for Women Girls
Exacoo$4.823 rev
Monarch Butterfly Hair Claw Clip Brown Acrylic Simulation Moth Hairclips
Bi&Yamigeo$15.357 rev
Fantasy Butterfly Hair Clip Acetate Claw Clips Cute Butterfly Hair Claw Clips for Women Black
Clip Sugar$13.2617 rev
Trending
90-day click momentum3pcs Butterfly Hair Claw Clips with Tassel Metal Gold Butterfly Hair Clips Hair Chains Hair Styling Fairy Accessories for Women Girls
Exacoo$4.825.0★
KEMMINTVN Butterfly Hair Claw Clip 3D Colorful Acrylic Strong Hold for Thick Hair Cute Girlish Style Bridesmaid Gift for Women
Kemmintvn$9.944.2★
Fantasy Butterfly Hair Clip Acetate Claw Clips Cute Butterfly Hair Claw Clips for Women Black
Clip Sugar$13.264.8★
Monarch Butterfly Hair Claw Clip Brown Acrylic Simulation Moth Hairclips
Bi&Yamigeo$15.354.8★
ACECHA 2 Pack Sparkly Hollow Butterfly Banana Clips for Women - 3.6 Nonslip Colorful Butterfly Hair Claw Clips Lightweight PVC Hairclips for Thin and Thick (Pink & Blue)
ACECHA$4.614.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality with a strong spring”
“Cute color”
“They looked really nice in hair”
“Holds hair very well”
“Good Deal”
“are durable”
“Cute little size”
“the designs are very attractive”
“Easy to use”
“She loves to little sparkles in them too, adorable”
What buyers complain about
“They are small”
“Break easily”
“Poor quality”
“fragile”
“The hair clip came broken”
“way too heavy :”
“Not the color pictured”
“Very hard to open”
“just really not impressed with the glitter”
“I have trouble finding clips to hold my long, thick hair”