butter yellow nail polish
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Growth
Incredible+116.3%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.15–$24.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.35avg listing price — sweet spot $15–$100
Review moat
Bad11,776.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad$79K$79K/yr · 167K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
80
Top-5 brand share
94%
Open market
4%
- OPI49%
- Sally Hansen17%
- essie15%
- beetles Gel Polish9%
- GAOY3%
- CANNI2%
- Open — no brand owns it (2 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI Nail Lacquer Blinded by the Ring Light | Opaque Soft Yellow Crme Chip Resistant Nail Polish | Me Myself Collection
OPI$11.884.6★91,450 rev
OPI Nail Lacquer Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026
OPI$11.984.4★572 rev
OPI GelColor Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz | The New OPIcons Collection | Spring 2026
OPI$24.004.2★108 rev
Beetles Butter Yellow Nail Polish - Melt Like Butter 0.51Fl Oz/15ML Pastle Yellow Nail Polish Quick Dry Soft Color Spring Nails Long-Lasting Pastel Nails Fingernail Art Effect for Manicure Salon
beetles Gel Polish$7.634.1★906 rev
Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 530 Does Not Comcute | Pale Yellow Nail Color
Sally Hansen$6.244.3★3,866 rev
Newest
by launch dateOPI GelColor Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz | The New OPIcons Collection | Spring 2026
OPI$24.00108 rev
OPI Nail Lacquer Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026
OPI$11.98572 rev
essie Nail Polish Salon-Quality Yellow Nail Polish Gourmet Grocery Vegan Unsalted 0.46 fl oz
essie$9.532,190 rev
JODSONE Pastel Yellow Gel Nail Polish 10ml Soak Off LED Gel Polish Butter Yellow Nail Color Salon Quality Long-Lasting Low Odor (Need U V Lamp Curing)
JODSONE$4.53877 rev
OPI RapiDry Proceed with (No) Caution | Opaque Bright Yellow Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying
OPI$8.669,595 rev
Trending
90-day click momentumessie Nail Polish Salon-Quality Yellow Nail Polish Gourmet Grocery Vegan Unsalted 0.46 fl oz
essie$9.534.4★
Beetles Soft Butter Yellow Nail Polish - 0.51Fl Oz/15ML Pastel Yellow Nail Polish Quick Dry for Spring Nails Long-Lasting Pastel Nails Fingernail Art Effect for Manicure Salon
beetles Gel Polish$7.934.1★
Sally Hansen Color Therapy Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengthener Semi-opaque | 460 Ray Of Light | Buttery Yellow Nail Color
Sally Hansen$7.444.4★
REVLON Ultra HD Snap Nail Color Natural Rich Glossy Polish 100% Vegan Formula No Base or Top Coat Needed 002 Makin The Most 0.27 fl oz
REVLON$5.944.2★
OPI Nail Lacquer Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026
OPI$11.984.4★
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — +116.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are very true to the picture”
“Great product”
“Good price”
“it applied nicely”
“Goes on smoothly and dries quickly”
“It's perfect for spring”
“leaves a super glossy shine”
“It lasted about 4 to 5 days of heavy use on my fingers before chipping”
“Works darn well for that natural look”
“Goes on smooth”
What buyers complain about
“Color not as expected”
“Color is not thick at all”
“The color doesnt look like the picture either”
“was slow to dry”
“Cheaply made”
“Not even application”
“Nail polish is like water”
“provided very poor coverage on the nail itself”
“Unfortunately this brand only lasted less than 3 days before it started chipping”
“Small bottle”