burnt orange gel nail polish
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 6% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.05–$25.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Avg price
Okay$9.13avg listing price — sweet spot $15–$100
Review moat
Bad11,731.61avg incumbent reviews — the moat a new listing must climb
Market size
Bad$28K$28K/yr · 61K searches
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
13
Top-5 brand share
78%
Open market
16%
- beetles Gel Polish27%
- Double Rhythm24%
- GAOY11%
- MEGIOR8%
- MAYCHAO8%
- TOMICCA5%
- Open — no brand owns it (5 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beetles Orange Gel Nail Polish - 1Pcs 15ml Dark Orange Color Soak Off Gel Polish Nail Art Manicure Salon DIY Uv Lamp Nail Design Decoration at Home
beetles Gel Polish$8.834.4★53,698 rev
Double Rhythm 0.5Oz Gel Polish Pure Sheer Same Color Same Bottle Soak Off 15ML Gel Polish Manicure Salon Nail Art DIY at Home for Women (Pumpkin Orange-A1100)
Double Rhythm$6.834.4★7,147 rev
MEGIOR Orange Gel Nail Polish 15ML Fall Pumpkin Soak Off UV LED Gel Polish Long Lasting Nail Art Starter Manicure Salon for Women Girls Home DIY 0.5 Fl Oz
MEGIOR$6.714.4★504 rev
MAYCHAO 15ML Gel Nail Polish 1Pc Fall Pumpkin Gel Polish Soak Off UV LED Orange Nail Polish Nail Art Starter Manicure Salon DIY at Home 0.5 OZ
MAYCHAO$6.534.3★7,078 rev
Double Rhythm Translucent Gel Polish Sheer Neutral Natural Light Milky Same Color Same Bottle 15ML Jelly UV Nail Polish Nail Art DIY at Home (Brown Orange-A1447)
Double Rhythm$6.804.3★3,729 rev
Newest
by launch date
Beetles Orange Gel Polish Set - Scarlet Sunset Collection Red Coral Orange Bright Summer Gel Polish Kit UV LED Soak Off for DIY Nail Art Manicure Gifts for Women
beetles Gel Polish$9.3031,317 rev
RARJSM Autumnal Orange Gel Nail Polish Creamy Amber Orange Gelpolish 15ML 1Pc Soak off Curing Required Nail Art French Manicure Salon DIY at Home Fall Winter
RARJSM$6.70813 rev
GAOY Brown Fall Gel Nail Polish Set 6 Colors Burgundy Red Orange Yellow UV Light Cure Gel Polish for Nail Art DIY at Home
GAOY$7.401,731 rev
TOMICCA Gel Nail Polish Dark Orange Gel Polish Autumn Winter Long Lasting High Gloss Soak Off UV LED Nail Polish for DIY Home Salon Manicure Nail Art
TOMICCA$5.052,464 rev
modelones Gel Nail Polish Set 6 Colors Summer Brown Maple Burnt Orange Maroon Burgundy Red Glitter Gel Polish Cherry Mocha Turkey Pumpkin Color Changing Nail Polish LED Gift
modelones$9.5210,403 rev
Trending
90-day click momentumBeetles Orange Gel Polish Set - Scarlet Sunset Collection Red Coral Orange Bright Summer Gel Polish Kit UV LED Soak Off for DIY Nail Art Manicure Gifts for Women
beetles Gel Polish$9.304.5★
Beetles PRO Orange Gel Polish - Burn After Feeling 20ml Burnt Orange Gel Polish Professional Nail Tech Formula High Pigment Soak Off UV LED Long Lasting for Salon & Home Use
beetles Gel Polish$9.314.5★
RARJSM Autumnal Orange Gel Nail Polish Creamy Amber Orange Gelpolish 15ML 1Pc Soak off Curing Required Nail Art French Manicure Salon DIY at Home Fall Winter
RARJSM$6.704.3★
GAOY Brown Fall Gel Nail Polish Set 6 Colors Burgundy Red Orange Yellow UV Light Cure Gel Polish for Nail Art DIY at Home
GAOY$7.404.5★
TOMICCA Gel Nail Polish Dark Orange Gel Polish Autumn Winter Long Lasting High Gloss Soak Off UV LED Nail Polish for DIY Home Salon Manicure Nail Art
TOMICCA$5.054.3★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +10.8% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 36.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Love the colors”
“polish quality is really good”
“Great value for the price”
“Long Lasting”
“I loved how the tortoise design came out”
“Good coverage and love the colors”
“they have a good consistency”
“Great polish”
“Dries quick and applies evenly, first coat was super thick”
“Best brand of gel polish”
What buyers complain about
“The color isnt accurate”
“the odor is terrible”
“a little sticky”
“It work for 2 week the peel. It didnt come”
“It leaks nail polish everywhere”
“Horrible consistency and doesnt cure well”
“Do not dry well at all”
“Not as advertised”