burgundy gel nail polish
Skip itSoft demand (-28.4% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.2%return rate — above 6% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$207K$207K/yr · 401K searches
Price range
Okay$5.33–$20.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$7.99avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad16,226.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
14
Top-5 brand share
92%
Open market
6%
- GAOY39%
- beetles Gel Polish24%
- Double Rhythm16%
- CANNI10%
- Vishine3%
- Born Pretty2%
- Open — no brand owns it (6 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GAOY Dark Red Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 2387 Alluring Wine
GAOY$6.254.5★984 rev
GAOY Red Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 1149 Dark Red Cherry
GAOY$5.844.6★5,085 rev
Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Soak Off Gel Polish Art Manicure Salon DIY at Home for Women (Burgundy-A1129)
Double Rhythm$6.864.4★7,147 rev
Double Rhythm Translucent Gel Polish Sheer Neutral Natural Light Milky Same Color Same Bottle 15ML Jelly UV Polish Nail Art DIY at Home (Dark Burgundy-A1487)
Double Rhythm$6.804.3★3,729 rev
Beetles Red Gel Polish - Merlot Wine 15ML/0.51Fl Oz Maroon Dark Red Gel Nail Polish Soak Off UV LED Lamp Burgundy Color Nails Art Manicure Salon DIY Home
beetles Gel Polish$8.734.4★53,698 rev
Newest
by launch date
Beetles Dark Red Gel Nail Polish 15ML Oxblood Red Burgundy Gel Polish Soak Off UV LED Needed Maroon Wine Color Nail Art Summer 4th of July Nails Manicure Salon DIY Design at Home Gifts for Woman
beetles Gel Polish$5.924,171 rev
GAOY Burgundy Red Gel Nail Polish Set 6 Colors Dark Ruby Wine Gold Scarlet for Christmas Holiday Soak Off UV Gel Polish for Salon & DIY Nail Art at Home
GAOY$9.5152 rev
Beuxize Burgundy Gel Nail Polish UV Red Gel Nail Polish 15ml Deep Red Gel Polish For Art Starter And Salon Manicure Diy At Home
Beuxize$5.5662 rev
JODSONE 1Pcs 16.5ml Same Color Same Bottle Gel Nail Polish Burgundy Glossy Long Lasting Elegant Noble Girl Womens Holiday Gift
JODSONE$5.33381 rev
Born Pretty Red Gel Nail Polish Fall Winter 6 Colors Dark Red Burgundy Blood Cherry Wine Red Gel Nail Polish Soak Off Gel Polish Nail Art Design Manicure Salon DIY Home 7ml
Born Pretty$9.733,258 rev
Trending
90-day click momentum
GAOY Red Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 1201 Carmine Red
GAOY$5.834.6★
Beetles Dark Red Gel Nail Polish 15ML Oxblood Red Burgundy Gel Polish Soak Off UV LED Needed Maroon Wine Color Nail Art Summer 4th of July Nails Manicure Salon DIY Design at Home Gifts for Woman
beetles Gel Polish$5.924.4★
GAOY Burgundy Red Gel Nail Polish Set 6 Colors Dark Ruby Wine Gold Scarlet for Christmas Holiday Soak Off UV Gel Polish for Salon & DIY Nail Art at Home
GAOY$9.514.5★
JODSONE 1Pcs 16.5ml Same Color Same Bottle Gel Nail Polish Burgundy Glossy Long Lasting Elegant Noble Girl Womens Holiday Gift
JODSONE$5.334.5★
Beuxize Burgundy Gel Nail Polish UV Red Gel Nail Polish 15ml Deep Red Gel Polish For Art Starter And Salon Manicure Diy At Home
Beuxize$5.564.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.4% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cute colors”
“GOOD QUALITY”
“Worth the price”
“a really beautiful finish”
“Easy to use”
“Easy to apply”
“Exactly what I wanted”
“Good coverage”
“keeps its shine for days”
“its durability is excellent”
What buyers complain about
“Not the right color”
“Doesn't dry”
“Trash”
“Allergic reaction”
“The first time I painted on too thick”
“Too thick”
“It remained sticky”
“This set is so tiny”
“its like water”
“it falls apart the same day”