buddy tape for broken toe
Worth a lookShows beatable incumbent ratings (4.2★), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 6% kills the launch gate
Growth
Great+69.4%90-day search growth — must beat 0% to launch
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.63avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$189K$189K/yr · 208K searches
Review moat
Bad14,341.2avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.48–$17.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
13
Top-5 brand share
99%
Open market
0%
- ZenToes89%
- BeautyBands5%
- MasterMo2%
- Homergy2%
- MIND BODHI HEALTH & WELLNESS2%
- Kerasal1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZenToes Moisturizing Socks for Cracked Heel Treatment Vitamin E Olive Oil and Jojoba Oil Infused Heel Socks Spa Gifts for Women Relaxation Gifts for Women (Fuzzy Blue Regular)
ZenToes$14.174.5★22,005 rev
ZenToes Gel Toe Caps Silicone Toe Protectors for Cushioning & Nail Coverage Relief from Missing or Ingrown Toenails Corns Blisters or Hammer Toes Reusable Daily Wear 6 Pack (Small Beige)
ZenToes$12.914.2★17,522 rev
ZenToes Urea Foot Cream 40% | Softens Dry Cracked Heels Calluses & Rough Skin | Gentle Exfoliating Cream with Lavender | 5oz
ZenToes$13.084.6★84 rev
ZenToes Gel Toe Caps Silicone Toe Protectors for Cushioning & Nail Coverage Relief from Missing or Ingrown Toenails Corns Blisters or Hammer Toes Reusable Daily Wear 6 Pack (Variety Beige)
ZenToes$12.914.2★17,522 rev
ZenToes Gel Toe Separators for Overlapping Toes Bunions Big Toe Alignment Corrector and Spacer - 4 Pack (White)
ZenToes$13.714.2★30,766 rev
Newest
by launch date
ZenToes Magnesium Oil for Feet | Targeted Tension Relief Roller Ball for Restless Legs & Feet | Magnesium Spray Alternative for Restful Sleep | Lavender & Mint Scent | 3.4oz
ZenToes$13.1950 rev
ZenToes Urea Foot Cream 40% | Softens Dry Cracked Heels Calluses & Rough Skin | Gentle Exfoliating Cream with Lavender | 5oz
ZenToes$13.0884 rev
MasterMo 10 Pack Big Toe Gel Caps and Protector Silicone Toe Bandages Covers - Provide Relief for Missing or Ingrown Toenails Corns & Blisters - Ideal for Women and Men (Nude Large)
MasterMo$5.48150 rev
BeautyBands Toe Nail Cover Up Bandages for Unsightly Broken or Cracked Toenails | Waterproof & Sterile Fake Nail Protector (Nude French)
BeautyBands$7.44140 rev
Kerasal Multi-Purpose Nail Repair Patches - 14 Count - Nail Repair for Damaged Nails 8-Hour Nail Treatment Restores Healthy Appearance (Packaging May Vary)
Kerasal$12.102,061 rev
Trending
90-day click momentumZenToes Urea Foot Cream 40% | Softens Dry Cracked Heels Calluses & Rough Skin | Gentle Exfoliating Cream with Lavender | 5oz
ZenToes$13.084.6★
ZenToes Magnesium Oil for Feet | Targeted Tension Relief Roller Ball for Restless Legs & Feet | Magnesium Spray Alternative for Restful Sleep | Lavender & Mint Scent | 3.4oz
ZenToes$13.194.1★
ZenToes Clear Gel Toe Separators for Bunions Spreaders for Overlapping Toes and Drift Pain - 1 Pack of 4 (Clear)
ZenToes$13.644.2★
BeautyBands Toe Nail Cover Up Bandages for Unsightly Broken or Cracked Toenails | Waterproof & Sterile Fake Nail Protector (Nude French)
BeautyBands$7.443.6★
ZenToes Moisturizing Socks for Cracked Heel Treatment Vitamin E Olive Oil and Jojoba Oil Infused Heel Socks Spa Gifts for Women Relaxation Gifts for Women (Fuzzy Pink Regular)
ZenToes$14.364.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +69.4% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 3.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and easy to put on”
“EXCELLENT PRODUCT”
“They do their job”
“Exactly as advertised”
“Easy to put on”
“Fit perfect”
“Extremely soft”
“it helps to relief the pain in my feet”
“Softest cushion”
“Good value for the money”
What buyers complain about
“Too Large”
“Actually hurt my toe”
“Does not work as described”
“broke within a month”
“BUT UNCOMFORTABLE”
“Too thick”
“Hard to use”
“Price To High”
“Poor adhesion”
“You really have to question the quality of a product when the bottle doesn't even last 3 hours from when you open it and use it”