bubble bath gel nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$20.33avg listing price — sweet spot $15–$100
Price range
Great$6.86–$56.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$966K$966K/yr · 2.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,251.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
16
Top-5 brand share
100%
Open market
0%
- OPI91%
- beetles Gel Polish6%
- GAOY2%
- Vishine2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI GelColor Bubble Bath | Sheer Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$21.524.5★624 rev
OPI GelColor Funny Bunny | Sheer Soft White Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$21.554.5★426 rev
OPI GelColor Lets Be Friends! | Opaque Soft Cool Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$22.854.5★276 rev
OPI GelColor OPIm a Bubble Bunny | Sheer Neutral Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz | The New OPIcons Collection | Spring 2026
OPI$23.734.2★108 rev
Beetles Milky Pink Gel Nail Polish 15ml Nude Pink Jelly Neutral Color Polish Set Translucent Sheer Gel Nail Concealer Soak Off UV LED Nail Lamp French Nail Art Gifts for Women
beetles Gel Polish$6.864.5★13,080 rev
Newest
by launch date
OPI GelColor La Paz-itively Hot | Opaque Hot Cool-Toned Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz
OPI$21.36276 rev
OPI GelColor Blinded by the Ring Light | Opaque Soft Pastel Warm Yellow Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz
OPI$21.4225 rev
OPI GelColor Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz | The New OPIcons Collection | Spring 2026
OPI$24.00108 rev
OPI GelColor OPIm a Bubble Bunny | Sheer Neutral Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz | The New OPIcons Collection | Spring 2026
OPI$23.73108 rev
OPI Nail Lacquer OPIm a Bubble Bunny | Sheer Neutral Pink Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026
OPI$11.90572 rev
Trending
90-day click momentumOPI GelColor OPIm a Bubble Bunny | Sheer Neutral Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz | The New OPIcons Collection | Spring 2026
OPI$23.734.2★
OPI GelColor La Paz-itively Hot | Opaque Hot Cool-Toned Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz
OPI$21.364.5★
OPI GelColor Blinded by the Ring Light | Opaque Soft Pastel Warm Yellow Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz
OPI$21.424.4★
OPI GelColor Cajun Shrimp | Opaque Bright Coral Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$22.984.5★
OPI GelColor Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz | The New OPIcons Collection | Spring 2026
OPI$24.004.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 8.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing color”
“quality is top tier”
“it is durable”
“Easy Peasy”
“Worth the money”
“Application is easy and smooth”
“Natural, easy to apply, and incredible finish even if you are not experienced”
“It goes on smooth”
“this shine”
“It was exactly what I needed”
What buyers complain about
“the color was not what I expected”
“Bad quality”
“not sheer enough”
“Does not last”
“Wont dry”
“it has a terribly strong chemical smell”
“Not worth the price”
“Sticky/tacky”
“it wont cure I even thought my lamp wasnt working”
“Allergic Reaction”