btartbox top coat
Skip itSoft demand (-10.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.75–$25.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.71avg listing price — sweet spot $15–$100
Market size
Okay$177K$177K/yr · 213K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad7,046.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
23
Top-5 brand share
91%
Open market
4%
- BTARTBOXNAILS23%
- GAOY22%
- NOVO OVO18%
- beetles Gel Polish15%
- modelones12%
- JODSONE5%
- Open — no brand owns it (3 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BTArtboxnails XCOATTIPS French Protecting DUO Builder Gel and Top Coat Set - Protect French Tips No More Chipping
BTARTBOXNAILS$16.104.5★11,913 rev
UV Nail Glue and Builder Gel 2 in 1 No Wipe Top Coat Kit for Predesigned French Tip Nail Tips NOVO OVO Super Strong Adhesive for Press on Nails 30+ Days Long Lasting Salon Effect Easy to Use
NOVO OVO$14.654.5★258 rev
GAOY Gel Top Coat Builder Gel and Base Coat Set 3 Pcs 16ml Clear Glossy No Wipe Combination for UV Light Cure
GAOY$9.794.6★2,031 rev
GAOY Glossy Gel Top Coat and Builder Base Set 2 Pcs 16ml Glassy Top Coat and Clear Rubber Base Nail Strengthener Combination for UV Light Cure Gel Nail Polish
GAOY$6.914.6★158 rev
Beetles Builder Gel and Extra Glossy Top Coat No Wipe for Nails with Nail Brush 15ml Low Heat Hypoallergenic Clear 7 in 1 Builder High Shine Long Lasting Top Coat Gel Nail Polish
beetles Gel Polish$9.394.1★315 rev
Newest
by launch date
APRS Builder Top Gelcoat 15mL High-Gloss Non-Wipe HEMA & TPO-Free Self-Leveling Builder Gel for Gel-X Nail Extensions Smooths Strengthens & Seals Nail Art
APRÉS$14.9248 rev
NOVO OVO Super Strong Nail Glue for Press On Nails & False Nail Tips (8ml 0.27 fl oz) - TPO & Hema Free Brush On Adhesive Quick Dry & Long Lasting Bond for Acrylics Broken Nails & Salon Effect
NOVO OVO$9.5057 rev
NOVO OVO UV Nail Glue and Builder Gel 2 in 1 No Wipe Top Coat Kit for Predesigned French Tip Nail Tips HEMA TPO FREE Super Strong Adhesive for Press on Acrylic Nails Long Lasting Easy to Use
NOVO OVO$14.56120 rev
UV Nail Glue and Builder Gel 2 in 1 No Wipe Top Coat Kit for Predesigned French Tip Nail Tips NOVO OVO Super Strong Adhesive for Press on Nails 30+ Days Long Lasting Salon Effect Easy to Use
NOVO OVO$14.65258 rev
NOVO OVO French Tip Solution Kit Including One Muti-function UV Nail Glue (also can work as Builder Gel) 10 ml One Premium Top Coat 10ml for Pre-designed False Nail Tips Easy to Use 30 days lasting
NOVO OVO$14.69209 rev
Trending
90-day click momentumAPRS Builder Top Gelcoat 15mL High-Gloss Non-Wipe HEMA & TPO-Free Self-Leveling Builder Gel for Gel-X Nail Extensions Smooths Strengthens & Seals Nail Art
APRÉS$14.924.8★
NOVO OVO Super Strong Nail Glue for Press On Nails & False Nail Tips (8ml 0.27 fl oz) - TPO & Hema Free Brush On Adhesive Quick Dry & Long Lasting Bond for Acrylics Broken Nails & Salon Effect
NOVO OVO$9.503.4★
NOVO OVO UV Nail Glue and Builder Gel 2 in 1 No Wipe Top Coat Kit for Predesigned French Tip Nail Tips HEMA TPO FREE Super Strong Adhesive for Press on Acrylic Nails Long Lasting Easy to Use
NOVO OVO$14.564.4★
UV Nail Glue and Builder Gel 2 in 1 No Wipe Top Coat Kit for Predesigned French Tip Nail Tips NOVO OVO Super Strong Adhesive for Press on Nails 30+ Days Long Lasting Salon Effect Easy to Use
NOVO OVO$14.654.5★
Beetles Builder Gel with Base & Top Coat 3 Pcs Clear Gel for Nail Strengthening Building Instant Apex & Extension Beginner Friendly DIY Salon at Home Gifts for Women UV & LED Lamp Needed
beetles Gel Polish$10.174.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“If you are looking for a quality product that is affordable”
“Easy to use”
“Amazing shine”
“Bottles are very durable”
“Good Price”
“Easy Application”
“This adhesive is very strong as well”
“Super thick”
“effective”
“the color is clear”
What buyers complain about
“Doesn't stick”
“Didnt last”
“Allergic”
“This gel is very thick”
“Sadly it wasnt good quality it turned a yellow tint on my nails”
“Dont work good”
“Horrible chemical smell”
“it doesnt dry”
“not easy to use”
“leaking in the box”