brown nail polish
Skip itPrices mostly outside the sweet spot ($2.20–$17.17) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 6% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$149K$149K/yr · 470K searches
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Avg price
Bad$8.38avg listing price — sweet spot $15–$100
Review moat
Bad16,325.75avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.20–$17.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
81
Top-5 brand share
79%
Open market
17%
- essie21%
- Sally Hansen21%
- OPI17%
- OpenLive15%
- GAOY5%
- beetles Gel Polish4%
- Open — no brand owns it (15 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 52 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
essie Nail Polish Salon-Quality Brown Nail Polish Boho Rodeo Vegan Sepia Retreat 0.46 fl oz
essie$8.334.6★4,444 rev
Sally Hansen Hard as Nails Garnet Attention Long Lasting Chip Resistant Opaque Shiny Red Nail Polish
Sally Hansen$2.324.4★28,405 rev
essie Salon-Quality Nail Polish Vegan Odd Squad Neutral Odd Squad 0.46 fl oz
essie$7.954.6★4,444 rev
OpenLive 16.5ml Brown Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
OpenLive$5.884.1★3,684 rev
essie vegan nail polish Off The Grid fall 2022 collection warm mushroom brown
essie$5.534.4★3,252 rev
Newest
by launch date
OpenLive 12Pcs Brown Nail Polish Set with Base and Top Coat Chocolate Brown Moche Fingernail Polish Quick Dry Regular Finger Nail Polish Pack for Women Gift Holiday 5ML
OpenLive$8.87702 rev
Beetles Brown Gel Polish Set - Toasty Aroma Collection 6 Colors Nude Brown Trendy Colors UV LED Lamp Salon DIY at Home Nails Gifts for Women
beetles Gel Polish$9.7731,317 rev
essie gel couture Long-Lasting Nail Polish Liquid Diamonds Bronze Pearl Brown Nail Polish Marquise Please 0.46 fl oz
essie$12.94112 rev
OpenLive 18ml Brown Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
OpenLive$6.96270 rev
OPI Nature Strong Make My Bark on the World | Opaque Dark Neutral Brown Crme Natural Origin Nail Polish LE | Plant Based Vegan Cruelty Free
OPI$12.84277 rev
Trending
90-day click momentum
Sally Hansen Xtreme Wear Rose Bold 0.4 Fl Oz (1 Count)
Sally Hansen$3.364.3★
Beetles Brown Gel Polish Set - Toasty Aroma Collection 6 Colors Nude Brown Trendy Colors UV LED Lamp Salon DIY at Home Nails Gifts for Women
beetles Gel Polish$9.774.5★
OpenLive 12Pcs Brown Nail Polish Set with Base and Top Coat Chocolate Brown Moche Fingernail Polish Quick Dry Regular Finger Nail Polish Pack for Women Gift Holiday 5ML
OpenLive$8.874.2★
OPI Nail Lacquer Barefoot in Barcelona Nude Nail Polish 0.5 fl oz
OPI$11.424.5★
OpenLive 10ml Chocolate Brown Nail Polish Set 6 Colors Fall Winter Mocha Quick Dry Nail Polish Non Gel for Women Girls Gift
OpenLive$7.234.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are beautiful”
“Excellent product”
“Worth price”
“It goes on smooth, stays intact for several days even with doing chores, dishes, typing etc”
“It achieves a great finish and is long-lasting”
“Beautiful coverage”
“Dries pretty quick too”
“creamy”
“look just like the pictures”
“Easy to apply”
What buyers complain about
“WRONG COLOR”
“kind of runny not thick”
“Lasted a week”
“Terrible product”
“It doesn't look like the photo at all”
“Smells like fish”
“It never dried”
“Not a bargain”
“chips off fast not for me”
“The bottle size was a little smaller than I expected”