brown jelly gel nail polish
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 6% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.60–$19.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.58avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad6,054.77avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Market size
Bad$32K$32K/yr · 51K searches
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
10
Top-5 brand share
89%
Open market
7%
- GAOY43%
- MAYCHAO19%
- beetles Gel Polish9%
- MEGIOR9%
- Double Rhythm8%
- Omainy4%
- Open — no brand owns it (4 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GAOY Jelly Tortoise Brown Gel Nail Polish Set 6 Transparent Colors Dark Red Orange Pumpkin Soak Off UV Light Cure Gel Polish Kit for Salon and Nail Art DIY at Home
GAOY$11.904.4★20,926 rev
MAYCHAO 15ML Jelly Sheer Tortoise Gel Nail Polish 1Pc Transparent Hot Cocoa Amber Gel Polish Soak Off UV LED Translucent Nail Polish Nail Art Starter Manicure Salon DIY at Home 0.5 OZ
MAYCHAO$6.914.6★774 rev
GAOY Jelly Nude Gel Nail Polish 16ml Sheer Dark Brown Translucent Soak Off Gel Polish UV Light Cure for Nail Art DIY 1628 Hot Cocoa
GAOY$6.624.6★5,085 rev
Double Rhythm 0.5 Oz Jelly Gel Polish Same Color Same Bottle Sheer Neutral Natural Light Milky Pastel 15ML Translucent Polish Art DIY at Home (Dark Brown-A1673)
Double Rhythm$6.894.3★3,729 rev
MEGIOR Tortoise Sheer Jelly Gel Nail Polish 0.5 Fl Oz Jelly Brown Caramel Transparent Soak Off UV LED Lamp Light Cure Amber Gel Polish for Salon and Nail Art Starter Manicure DIY at Home
MEGIOR$6.844.5★78 rev
Newest
by launch date
Beetles Jelly Tortoise Nail Gel Polish Set| 6 Transparent Summer Colors Brown Amber Orange Caramel Dark Red Pumpkin Sheer Gel Nail Polish|Soak Off UV LED Nail Art DIY Salon at Home Tortoiseshell Jelly
beetles Gel Polish$13.0411,678 rev
Beetles Jelly Brown Gel Nail Polish - Morning Mocha 15ML Tortoise Gel Nail Polish Sheer Translucent Nail Polish Soak Off UV French Nail Art Salon DIY at Home Manicure Gift for Women
beetles Gel Polish$7.9815,626 rev
GAOY Jelly Tortoise Gel Nail Polish Set 6 Transparent Colors Sheer Brown Dark Red Black UV Light Cure Gel Polish for Nail Art DIY at Home
GAOY$12.461,731 rev
Double Rhythm 0.5 Oz Jelly Gel Polish Same Color Same Bottle Sheer Neutral Natural Light Milky Pastel 15ML Translucent Polish Art DIY at Home (Dark Brown-A1673)
Double Rhythm$6.893,729 rev
GAOY Milky Jelly Gel Nail Polish of 6 Colors from Nude to Dark Brown Black Gel Polish Kit for Salon Manicure and Blooming Nail Art DIY at Home
GAOY$12.64839 rev
Trending
90-day click momentumBeetles Jelly Tortoise Nail Gel Polish Set| 6 Transparent Summer Colors Brown Amber Orange Caramel Dark Red Pumpkin Sheer Gel Nail Polish|Soak Off UV LED Nail Art DIY Salon at Home Tortoiseshell Jelly
beetles Gel Polish$13.044.5★
Beetles Jelly Brown Gel Nail Polish - Morning Mocha 15ML Tortoise Gel Nail Polish Sheer Translucent Nail Polish Soak Off UV French Nail Art Salon DIY at Home Manicure Gift for Women
beetles Gel Polish$7.984.6★
GAOY Jelly Tortoise Gel Nail Polish Set 6 Transparent Colors Sheer Brown Dark Red Black UV Light Cure Gel Polish for Nail Art DIY at Home
GAOY$12.464.5★
GAOY Milky Jelly Gel Nail Polish of 6 Colors from Nude to Dark Brown Black Gel Polish Kit for Salon Manicure and Blooming Nail Art DIY at Home
GAOY$12.644.3★
Double Rhythm 0.5 Oz Jelly Gel Polish Same Color Same Bottle Sheer Neutral Natural Light Milky Pastel 15ML Translucent Polish Art DIY at Home (Dark Brown-A1673)
Double Rhythm$6.894.3★
Demand
Weekly Amazon search volume, last 41 weeks — -23.9% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are absolutely beautiful”
“Good quality gel”
“Worth the money”
“Just as advertised”
“it looks gorgeous”
“They glide on easily”
“Note: these are clear polishes”
“it's also very buildable”
“Easy to use”
“easy application”
What buyers complain about
“it is too dark”
“Does t stick”
“Stinky”
“Not as advertised”
“Very poor quality”
“The polish was thick”
“it doesnt last”
“can flake easily”
“There is no jelly effect at all”
“Not worth it”