brown gel nail polish
Skip itPrices mostly outside the sweet spot ($3.23–$16.23) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 6% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$377K$377K/yr · 653K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Okay$8.83avg listing price — sweet spot $15–$100
Review moat
Bad16,330.54avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Price range
Bad$3.23–$16.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
13
Top-5 brand share
89%
Open market
8%
- GAOY37%
- beetles Gel Polish30%
- Double Rhythm10%
- Born Pretty6%
- CANNI6%
- MelodySusie3%
- Open — no brand owns it (4 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GAOY Nude Brown Gel Nail Polish Set 6 Colors Beige Chocolate Caramel UV Cure Gel for DIY Manicure at Home
GAOY$10.064.5★1,731 rev
Beetles Brown Gel Polish Set - Toasty Aroma Collection 6 Colors Nude Brown Trendy Colors UV LED Lamp Salon DIY at Home Nails Gifts for Women
beetles Gel Polish$9.774.5★31,317 rev
Double Rhythm 15ML Dark Brown Gel Polish Pure Sheer Same Color Same Bottle Soak Off Gel Polish Art Manicure Salon DIY at Home for Women (Deep Brown-A1446)
Double Rhythm$6.854.4★7,147 rev
GAOY Reddish Brown Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 2388 Molten Chocolate
GAOY$6.074.5★984 rev
Beetles Brown Gel Nail Polish 15ml 0.51oz Chocolate Coffee Gel Polish Soak Off Uv LED Nail Lamp Gel Polish Nail Art Manicure Salon DIY Home Gift for Women
beetles Gel Polish$8.274.4★53,698 rev
Newest
by launch date
Beetles Brown Gel Polish Set - Cocoa Cashmere 6 Colors Chocolate Brown Gel Nail Polish Set Soak Off UV LED Fall Nails Art Long-Lasting Manicure Salon DIY Home Holiday Nails Art
beetles Gel Polish$11.8711,678 rev
Beetles Brown Gel Polish Set - Toasty Aroma Collection 6 Colors Nude Brown Trendy Colors UV LED Lamp Salon DIY at Home Nails Gifts for Women
beetles Gel Polish$9.7731,317 rev
GAOY Brown Highly pigmented Gel Polish 16ml Self-Leveling Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 4326 Salted Caramel
GAOY$5.88100 rev
Born Pretty Nude Gel Nail Polish 6 Colors Brown Beige Khaki Skin Tone Gel Polish Roasted Chestnuts Chocolate Burgundy Red Gel Polish Kit for Salon Manicure and Nail Art DIY at Home
Born Pretty$11.716,187 rev
GAOY Brown Fall Gel Nail Polish Set 6 Colors Chocolate Tan Glitter UV Light Cure Gel Polish for Nail Art DIY at Home
GAOY$9.271,731 rev
Trending
90-day click momentumBeetles Brown Gel Polish Set - Cocoa Cashmere 6 Colors Chocolate Brown Gel Nail Polish Set Soak Off UV LED Fall Nails Art Long-Lasting Manicure Salon DIY Home Holiday Nails Art
beetles Gel Polish$11.874.5★
Beetles Brown Gel Polish Set - Toasty Aroma Collection 6 Colors Nude Brown Trendy Colors UV LED Lamp Salon DIY at Home Nails Gifts for Women
beetles Gel Polish$9.774.5★
GAOY Brown Highly pigmented Gel Polish 16ml Self-Leveling Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 4326 Salted Caramel
GAOY$5.884.2★
Born Pretty Nude Gel Nail Polish 6 Colors Brown Beige Khaki Skin Tone Gel Polish Roasted Chestnuts Chocolate Burgundy Red Gel Polish Kit for Salon Manicure and Nail Art DIY at Home
Born Pretty$11.714.3★
GAOY Brown Fall Gel Nail Polish Set 6 Colors Chocolate Tan Glitter UV Light Cure Gel Polish for Nail Art DIY at Home
GAOY$9.274.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are beautiful”
“Good quality, large bottles”
“Worth the money”
“It achieves a great finish and is long-lasting”
“creamy”
“Easy to use”
“Very durable”
“they look elegant”
“They apply smoothly”
“Just as advertised”
What buyers complain about
“it is too dark”
“The bottle size was a little smaller than I expected”
“Not as advertised”
“it wont dry under the light”
“Poor quality”
“Didnt last as long”
“Its very sticky”
“Smells like fish”
“Wouldnt cure in my lamp”
“After one disastrous attempt. the polish would not dry.”