broken nail repair
Skip itPrices mostly outside the sweet spot ($2.19–$17.84) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.7%90-day search growth — must beat 0% to launch
Avg price
Okay$11.03avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad6,796.24avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 72K searches
Price range
Bad$2.19–$17.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 falling
Sellers
62
Top-5 brand share
87%
Open market
11%
- Orly44%
- AZUREBEAUTY18%
- Finga-Nails12%
- Karlash7%
- Onyx Professional5%
- SuperNail3%
- Open — no brand owns it (7 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ORLY Nail Rescue Kit | Repairs Cracked Broken Nails |Compact Kit Containing Brush-on Nail Glue Nail Repair Powder Nail Buffer for Flawless Nails | Restores Nails Natural Shine
Orly$12.194.4★6,394 rev
Orly Nail Rescue Boxed Kit
Orly$13.764.5★1,730 rev
AzureBeauty Nail Repair Kit Transparent Crystal for Broken Cracked Split Weak Nails Ideal Solution Emergency Easy Quick Fix Dip Powder 28 g 1 Oz Quick-Drying Repair Glue 10 ml Nail File Nail Buffer
AZUREBEAUTY$10.064.3★2,135 rev
Nail Repair Patches - Clear Self-Adhesive Broken Nail Patches for Broken Fingernails - Split Fingernail Repair Sheet Instant Protection for Chips and Splits - 32 Pre-Shaped Tabs Manicure Saver Kit
Finga-Nails$6.983.3★1,482 rev
Karlash Nail Repair Kit for Broken Cracked Split Nails. Emergency Easy Quick Fix (Crystal Clear)
Karlash$15.664.4★4,006 rev
Newest
by launch date
ORLY Nail Rescue Bond Repair Serum Nail Treatment
Orly$14.932 rev
Nail Repair Kit Fix Broken or Damaged Nails with Silk Wrap Glue & File Nail Repair Kit For Broken Natural Nails - Video & Written Instructions Included
Finga-Nails$10.0592 rev
Silk Wrap for Nails 46cm Cracked Nail Repair Kit - Silk Wrap Fingernail Repair Patches for Splits Cracks and Chips - Broken or Damaged Fingernail Bandages in Mesh Sheets for Natural or Gel Manicures
Finga-Nails$6.96180 rev
essie Break Fix Liquid Nail Patch Nail Repair for Damaged Nails 0.23 fl oz
essie$11.90298 rev
NOVO OVO Pre-cut Nail Shaped Repair Sheets Various Sizes with Slim File Fixation & isolation layer Bandage for Broken Nail-Surface Recovery Protective layer for Acrylic Easy to use 42 units
NOVO OVO$16.3976 rev
Trending
90-day click momentumNail Repair Kit Fix Broken or Damaged Nails with Silk Wrap Glue & File Nail Repair Kit For Broken Natural Nails - Video & Written Instructions Included
Finga-Nails$10.054.2★
ORLY Nail Rescue Bond Repair Serum Nail Treatment
Orly$14.934.5★
Nail Repair Patches - Clear Self-Adhesive Broken Nail Patches for Broken Fingernails - Split Fingernail Repair Sheet Instant Protection for Chips and Splits - 32 Pre-Shaped Tabs Manicure Saver Kit
Finga-Nails$6.983.3★
Silk Wrap for Nails 46cm Cracked Nail Repair Kit - Silk Wrap Fingernail Repair Patches for Splits Cracks and Chips - Broken or Damaged Fingernail Bandages in Mesh Sheets for Natural or Gel Manicures
Finga-Nails$6.963.8★
AzureBeauty Nail Repair Glue for Broken Cracked Split Weak Nails Quick Dry No UV Needed Easy Application Durable & Long-Lasting Fast Glue False Nails Press On Nails
AZUREBEAUTY$9.174.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.7% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“A real good adhesive product”
“EXCELLENT PRODUCT”
“It was easy to work with”
“Works fast”
“It still stays on”
“Worth the money”
“it is VERY quick dry”
“the application is very neat”
“As advertised”
“Dries FAST”
What buyers complain about
“No adhesion”
“Did not work”
“Does not last”
“Waste of money”
“Difficult to put on”
“Piece of garbage”
“Not sturdy”
“I thought it seemed too thick”
“followwing the very poor quality instructions”
“Difficult to apply”