boston university red nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Great$16.13avg listing price — sweet spot $15–$100
Growth
Good+35.4%90-day search growth — must beat 0% to launch
Price range
Okay$6.40–$22.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,416.08avg incumbent reviews — the moat a new listing must climb
Market size
Bad$50K$50K/yr · 98K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
6
Top-5 brand share
100%
Open market
0%
- DAISY DND95%
- beetles Gel Polish3%
- OPI2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DND Gel Polish Set - 1 each of Red Gel Polish and Red Nail Polish 430 Ferrari Red 0.5 Fl Oz
DAISY DND$16.484.5★2,004 rev
DND Gel Polish Set - 1 each of Red Gel Polish and Red Nail Polish 757 Chili Pepper 0.5 Fl Oz
DAISY DND$16.634.5★2,004 rev
DND Gel Polish Set - 1 each of Red Gel Polish and Red Nail Polish 429 Boston University Red 0.5 Fl Oz
DAISY DND$16.634.5★2,004 rev
DND DC Gel Polish Set Red Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 064 Valentine Red 0.5 Fl Oz
DAISY DND$16.334.6★828 rev
DND Gel Polish Set - 1 each of Red Gel Polish and Red Nail Polish 431 Raspberry 0.5 Fl Oz
DAISY DND$16.154.5★2,004 rev
Newest
by launch date
OPI GelColor Big Apple Red | Opaque Bright Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$22.79374 rev
DND DC Gel Polish Set Free Spirit Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 2542 Untamed 0.5 Fl Oz
DAISY DND$16.33986 rev
DND DC Gel Polish Set Free Spirit Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 2543 Ladybug 0.5 Fl Oz
DAISY DND$16.16986 rev
DND DC Gel Polish Set Red Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 068 Lava Red 0.5 Fl Oz
DAISY DND$16.07828 rev
DND DC Gel Polish Set Red Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 064 Valentine Red 0.5 Fl Oz
DAISY DND$16.33828 rev
Trending
90-day click momentum
DND Gel Polish Set Red 563 DND Red 0.5 Fl Oz
DAISY DND$16.684.5★
DND Gel Polish Set - 1 each of Red Gel Polish and Red Nail Polish 474 Striking Red 0.5 Fl Oz
DAISY DND$16.254.5★
DND DC Gel Polish Set Free Spirit Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 2542 Untamed 0.5 Fl Oz
DAISY DND$16.334.5★
DND Gel Polish Set - 1 each of Red Gel Polish and Red Nail Polish 757 Chili Pepper 0.5 Fl Oz
DAISY DND$16.634.5★
DND Gel Polish Set Orange Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 818 Popsicle 0.5 Fl Oz
DAISY DND$16.814.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.4% search growth over the last 90 days.Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“color is pretty”
“Amazing quality”
“This polish gives a clean”
“Goes on very smoothly”
“Easy application”
“Consistency is pretty good too”
“Really good consistency on the gel”
“So bright”
“This was exactly as advertised”
“Worth the money”
What buyers complain about
“Color is off”
“Doesnt dry well”
“Both chipped very quickly”
“Cheap”
“Waist of money”
“False advertising”
“the brush hairs are all over the place”
“I do have sensitive skin”
“Wont stick”
“Runny polish color bleeds”