blue rhinestones
Skip itPrices mostly outside the sweet spot ($4.75–$14.72) — this niche doesn't clear our bar today.
Returns
Good2.0%return rate — above 6% kills the launch gate
Growth
Good+57.0%90-day search growth — must beat 0% to launch
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,875.2avg incumbent reviews — the moat a new listing must climb
Market size
Okay$178K$178K/yr · 342K searches
Avg price
Okay$8.82avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.75–$14.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
10
Top-5 brand share
91%
Open market
1%
- Worthofbest25%
- TINKRSTUFF24%
- BEADSLAND18%
- qiipii13%
- AnoleAir12%
- BELLEBOOST8%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
33000Pcs Royal Blue Rhinestones for Bedazzling Assorted Sizes 2 3 4 5 6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Crystal Diamond Gemstone Rhine Stone for Craftings Clothes
Worthofbest$9.894.8★2,205 rev
32000Pcs Resin Rhinestones with Tweezers for Crafting Royal Blue Flatback Gems Bedazzling Crystal with 3Pcs 10ml B7000 Jewelry Glue for DIY Crafts Clothing Tumblers Shoes Fabric Nail Art
TINKRSTUFF$10.904.7★2,973 rev
Beadsland 1440pcs Flat Back Crystal Rhinestones Round Gems for Nail Art and Craft Glue Fix Sapphire SS10 2.7-2.8mm
BEADSLAND$6.364.7★12,334 rev
6100Pcs Royal Blue Rhinestones for Crafting with 2Pcs 10ml B7000 Jewelry Glue 1 Box Flatback Crystals Diamond for Bedazzling Crafts DIY Nail Art Resin Gems for Clothing Shoes
TINKRSTUFF$6.634.7★1,614 rev
20000Pcs Blue Rhinestones for Bedazzling Kit with 3Pcs B7000 Jewelry Glue
BELLEBOOST$13.404.8★916 rev
Newest
by launch date
qiipii Royal Blue Bedazzler Kit 2mm 3mm 4mm 5mm 6mm Resin Rhinestones for Bedazzling Crafting Sapphire Blue Flatback Crystals Stones Diamonds Gems Charms for Nails Face Eyes Makeup DIY Crafts Beauty
qiipii$6.561,067 rev
26000PCS Blue Resin Flatback Rhinestones for Crafting Resin Rhinestones for Bedazzling Kit 2/3/4/5/6mm Flatback Gems Jewels for DIY Mugs Tumblers Clothing Shoes Nail Art
AnoleAir$12.90115 rev
36000Pcs Royal Blue Rhinestones for Bedazzling Mixed Sizes 2-6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Diamond Crystal Jewel Stone Gemstone for Crafting Clothes
Worthofbest$14.721,212 rev
12000Pcs Royal Blue AB Rhinestones for Bedazzling Kit 2/3/4/5/6mm Mix Sizes Jelly Bedazzling Resin Gems Gems Bedazzling for Crafting Flatback Resin Rhinestones for DIY Face Makeup Crafts Tumblers
AnoleAir$8.98386 rev
20000Pcs Blue Rhinestones for Bedazzling with B7000 Jewelry Glue Resin Rhinestones for Crafting Crafts DIY Bedazzler Kit Gems for Clothing Shoes Tumblers Fabric Nail Art Assorted Size 3/4/5/6mm
TINKRSTUFF$11.471,592 rev
Trending
90-day click momentumqiipii Royal Blue Bedazzler Kit 2mm 3mm 4mm 5mm 6mm Resin Rhinestones for Bedazzling Crafting Sapphire Blue Flatback Crystals Stones Diamonds Gems Charms for Nails Face Eyes Makeup DIY Crafts Beauty
qiipii$6.564.7★
36000Pcs Royal Blue Rhinestones for Bedazzling Mixed Sizes 2-6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Diamond Crystal Jewel Stone Gemstone for Crafting Clothes
Worthofbest$14.724.7★
26000PCS Blue Resin Flatback Rhinestones for Crafting Resin Rhinestones for Bedazzling Kit 2/3/4/5/6mm Flatback Gems Jewels for DIY Mugs Tumblers Clothing Shoes Nail Art
AnoleAir$12.904.4★
Beadsland 2880pcs Flat Back Crystal Rhinestones Round Gems for Nail Art and Craft Glue Fix Sapphire SS10 2.7-2.9mm
BEADSLAND$7.434.8★
15000Pcs Blue Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems Blue Gems Bedazzling for Crafting Flatback Resin Rhinestones for Craft DIY Face Makeup Crafts Tumblers
AnoleAir$8.574.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +57.0% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super vibrant color”
“clear quality”
“Amazing Sparkle”
“They adhere well”
“Just as described”
“Easy to use”
“the size is perfect for how Im using them”
“Great value”
“they are very durable”
“Great product and lots of fun :”
What buyers complain about
“Doesn't adhere”
“then they go so small can't even pick them up”
“Honestly its just a hassle having to clean them up”
“Not hot fix”
“Tiny hard to pick up”
“They are thin”
“Damaged and unusable stones”
“Quality is poor”
“uncolored stones is ridiculous”
“Doesnt have as much sparkle as a Swarovski crystal”