black rhinestones
Skip itPrices mostly outside the sweet spot ($4.56–$14.79) — this niche doesn't clear our bar today.
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 6% kills the launch gate
Growth
Good+24.4%90-day search growth — must beat 0% to launch
Market size
Good$325K$325K/yr · 553K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,838.17avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.27avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad$4.56–$14.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
11
Top-5 brand share
95%
Open market
3%
- TINKRSTUFF37%
- Worthofbest22%
- BELLEBOOST17%
- BEADSLAND14%
- qiipii6%
- Gutiy2%
- Open — no brand owns it (2 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
6100Pcs Resin Rhinestones for Crafting with 2Pcs 10ml B7000 Jewelry Glue 1 Box Flatback Crystals Diamond (Black) for Bedazzling Crafts DIY Nail Art Non Hotfix Gems for Clothing Shoes Tumblers
TINKRSTUFF$6.204.7★1,614 rev
33000Pcs Black Rhinestones for Bedazzling Different Size 2 3 4 5 6mm Flatback Gems Bedazzler Kit with B7000 Glue Resin Flat Back Crystal Diamond Gemstone Rhine Stone Jewel for Crafting Clothing
Worthofbest$9.974.8★2,205 rev
32000Pcs Black Rhinestones for Bedazzling Flatback Resin Gems Crystal Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue and Tweezers for Makeup Crafting Nail Art
TINKRSTUFF$9.954.7★2,973 rev
beadsland Flat Back Crystal Rhinestones Round Gems Black (2.7-2.8mm) SS10/1440pcs
BEADSLAND$5.874.7★12,334 rev
6000Pcs Resin Rhinestones for Bedazzling with 3Pcs B7000 Jewelry Glue 1 Box Black Flatback Rhinestones for Crafting Crafts DIY Crystals Gems for Clothing Shoes Tumblers Nail Art Makeup
BELLEBOOST$5.874.8★694 rev
Newest
by launch date
21000Pcs Black Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems Black Gems Bedazzling for Crafting Flatback Resin Rhinestones for Craft DIY Face Makeup
Gutiy$9.46289 rev
36000Pcs Black Rhinestones for Bedazzling Mixed Sizes 2-6MM Gems Flatback Bedazzle Kit with B7000 Glue Flat Back Resin Crystal Diamond Jewel Gemstone Rhine Stone for Crafting Clothes
Worthofbest$14.791,212 rev
12000Pcs Black Color Rhinestones for Bedazzling 2/3/4/5/6mm Mix Sizes Jelly Bedazzling Resin Gems Black Gems Bedazzling Flatback Resin Rhinestones for DIY Face Makeup Crafts Tumblers
AnoleAir$9.43386 rev
32000Pcs Black Rhinestones for Bedazzling Assorted Sizes 2-6mm Flatback Gems Bedazzle Kit with B7000 Glue Flat Back Resin Gem Rhine Stone Diamond Crystal Gemstone Jewel for Crafting Clothes
Worthofbest$9.931,745 rev
Eleegem 2000PCS SS20 Flatback Rhinestones | 12-Facet Diamond-Cut Glass Gems for Nail Art Clothing DIY Crafts |Glue-On Decoration Stones with Silver Backing(Jet Black)
ELEEGEM$6.39160 rev
Trending
90-day click momentum
8000pcs 3mm Resin Rhinestones Bulk Black Flatback Round Jelly Rhinestones Bedazzling Non Hotfix Crystal Gems Large Quantity Wholesale for DIY Crafts Clothes Bottles Tumblers Face Makeup Manicure
BELLEBOOST$5.654.7★
36000Pcs Black Rhinestones for Bedazzling Mixed Sizes 2-6MM Gems Flatback Bedazzle Kit with B7000 Glue Flat Back Resin Crystal Diamond Jewel Gemstone Rhine Stone for Crafting Clothes
Worthofbest$14.794.7★
6000Pcs Resin Rhinestones for Bedazzling with 3Pcs B7000 Jewelry Glue 1 Box Black Flatback Rhinestones for Crafting Crafts DIY Crystals Gems for Clothing Shoes Tumblers Nail Art Makeup
BELLEBOOST$5.874.8★
33000Pcs Black Rhinestones for Bedazzling Different Size 2 3 4 5 6mm Flatback Gems Bedazzler Kit with B7000 Glue Resin Flat Back Crystal Diamond Gemstone Rhine Stone Jewel for Crafting Clothing
Worthofbest$9.974.8★
beadsland 1440 Piece Flat Back Crystal Rhinestones Round Gems 1.3mm-6.5mm Black(SS16(3.8-4.0mm))
BEADSLAND$6.874.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.4% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I really like using this size”
“The tools included were nice quality and very useful”
“Sparkle is beautiful”
“Just what I needed”
“Easy to use”
“Great value for the price”
“the adhesion is excellent”
“Durable”
“Shiny rhinestone, perfect for crafts”
“They are of a quality material and cut”
What buyers complain about
“Great stones need more different sizes”
“I did have to use glue - the press on with heat didnt work”
“Cheap”
“Couldn't use”
“they've turned red”
“False advertisement”
“The only thing is that I wish I could get them out easier without making a mess”
“Absolutely no sparkle”
“Hard pass”
“They are too tiny to grip to separate them”