bejeweled
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$17.75avg listing price — sweet spot $15–$100
Price range
Good$6.15–$31.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,358.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$50K$50K/yr · 77K searches
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
16
Top-5 brand share
78%
Open market
17%
- Worthofbest39%
- TINKRSTUFF18%
- GGLTECK12%
- blinger5%
- GLOCTO5%
- ACEDRE4%
- Open — no brand owns it (7 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Worthofbest Hotfix Rhinestone Setter Hot Fix Applicator Tool Bedazzler Kit with rhinestones Kit Hot Fixed Wand for Clothes Clothing Fabric Crafts 5000 Pcs AB Crystal Clear 3 Gems Sizes Tips
Worthofbest$27.104.6★9,016 rev
GLTECK Hotfix Applicator Bedazzler Kit with 5784 PCS Rhinestones for Crafts DIY Hot Fix Rhinestone Applicator Wand Setter Tool with 7 Tips 6 Pattern Templates Gloves Tweezers & Cleaning Brush
GGLTECK$29.514.5★4,765 rev
34000Pcs Resin Jelly Rhinestones for Bedazzling Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art
TINKRSTUFF$14.184.8★4,521 rev
Worthofbest Hot Fix Rhinestone Applicator Tool Kit 5200Pcs 3/4/5mm Glass Hotfix Rhinestones Rhinestone Setter with 6 Tips Stand Zipper Bag Tweezers & Gem Picker for Clothing Fabric DIY Crafts
Worthofbest$26.274.6★8,423 rev
blinger Diamond Starter Set - Dreams as seen on Shark Tank | 75 Colorful Rhinestone Gems | Hair Bling Styling Tool | Easy to Use | Hair-Safe Jewel | Perfect Gifts School Parties Festivals
blinger$31.954.5★4,414 rev
Newest
by launch date
Redtwo 40000Pcs Resin Jelly Rhinestones for Bedazzling 3mm Multicolor Flatback Rhinestones Bedazzling Kit with 4Pcs Jewelry Glue and Tools Bedazzler Kit for Crafting Book Clothes Makeup Shoes
Redtwo$11.23291 rev
CCINPPY Bedazzling Kit 30000Pcs 3mm Bedazzler Kit Flatback Resin Rhinestones 24 Colors Bling Bedazzled Gems with Jewelry Glue and Tools for Book Nail Art DIY Craft Gifts for Women Adults
CCINPPY$11.5368 rev
40000Pcs 40 Colors Jelly Resin Kit Bedazzling Kit Bedazzler Kit with Rhinestones 3mm Flatback Gems with B7000 Glue & Tools for Crafts Nails Shoes
Agqbsl$20.9351 rev
LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts
LOTWOW$11.90361 rev
40000Pcs 3MM Rhinestones for Bedazzling Bedazzler Kit Gems Stones Jelly Resin SS10 Flatback Rainbow 28 AB Multi Colorful Crystals Bedazzled b7000 Glue for Crafts Crafting Clothes Clothing Decor Book
Worthofbest$12.161,212 rev
Trending
90-day click momentumLOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts
LOTWOW$11.904.7★
40000Pcs 40 Colors Jelly Resin Kit Bedazzling Kit Bedazzler Kit with Rhinestones 3mm Flatback Gems with B7000 Glue & Tools for Crafts Nails Shoes
Agqbsl$20.934.9★
CCINPPY Bedazzling Kit 30000Pcs 3mm Bedazzler Kit Flatback Resin Rhinestones 24 Colors Bling Bedazzled Gems with Jewelry Glue and Tools for Book Nail Art DIY Craft Gifts for Women Adults
CCINPPY$11.534.6★
Redtwo 40000Pcs Resin Jelly Rhinestones for Bedazzling 3mm Multicolor Flatback Rhinestones Bedazzling Kit with 4Pcs Jewelry Glue and Tools Bedazzler Kit for Crafting Book Clothes Makeup Shoes
Redtwo$11.234.8★
40000Pcs 3MM Rhinestones for Bedazzling Bedazzler Kit Gems Stones Jelly Resin SS10 Flatback Rainbow 28 AB Multi Colorful Crystals Bedazzled b7000 Glue for Crafts Crafting Clothes Clothing Decor Book
Worthofbest$12.164.7★
Demand
Weekly Amazon search volume, last 23 weeks — +7.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“variety of colors”
“Great quality stones for the price”
“Easy to use”
“Good Deal”
“Sticks well”
“Amazing gift”
“Shines So Nicely”
“As advertised”
“Fun for gifts”
“consistent in size”
What buyers complain about
“Doesn't stick”
“Just a little big”
“Bad quality”
“they smell like burnt plastic”
“not durable”
“the colors were completely different”
“glue leaked everywhere”
“Difficulty to use”
“Very inadequate instructions”
“Heating issues”