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57

beetles summer gel polish

Worth a look

Shows demand growing +369.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 9Growth 100Conversion 60Competition 70Returns 92Price range 88Avg price 91Brand share 0Review moat 15Quality gap 48

Growth

Incredible+369.6%

90-day search growth — must beat 0% to launch

Returns

Great1.1%

return rate — above 6% kills the launch gate

Avg price

Great$21.21

avg listing price — sweet spot $15–$100

Price range

Great$6.89–$99.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad23,154.33

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$37K

$37K/yr · 33K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Open market

0%

  • beetles Gel Polish100%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$2K9%$3K12%$4K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 36 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — +369.6% search growth over the last 90 days.
2K2KBlack Friday '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 48.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color43%

“Colors are beautiful”

Quality-Overall9%

“wonderful product with lots of variety”

Value For Money8%

“Worth the money”

Ease Of Application4%

“Perfect application”

Durability3%

“Gorgeous and durable”

Stitch/Finish/Polish3%

“A perfect finish”

Ease Of Use3%

“Easy to use”

Coverage2%

“Great coverage”

Brightness/Shine/Glow1%

“Shine is amazing”

Paint Quality1%

“the colors were beautiful, the brush from the paints was soft and fluffy, perfect for coating polish”

What buyers complain about

Size-Overall17%

“The containers are super small”

Allergies17%

“Allergy”

Color9%

“Not bright colors”

Quality-Overall5%

“cheap quality”

Durability4%

“It fell off”

Advertised Vs Actual Product3%

“Not as described”

Paint Quality2%

“I just barely got any paint in these bottles”

Thickness2%

“My layers were very thin”

Leak-Proof1%

“Product leaked”

Skin Health1%

“Causes skin irritation and burns”

Top return reasons

Color35%
Size-Overall15%
Advertised Vs Actual Product10%
Functionality-Overall6%
Quality-Overall5%
Paint Quality4%
Leak-Proof4%
Thickness2%
Value For Money2%
Defective Material/Parts2%