apothecary hand soap
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Incredible$24.10avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$5.92–$49.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,261.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay$114K$114K/yr · 72K searches
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
661
Top-5 brand share
88%
Open market
11%
- Thymes73%
- Muse Apothecary6%
- Home & Body Company4%
- Mrs. MEYER'S4%
- Newport + Home Hand Soap Co2%
- Soapbox2%
- Open — no brand owns it (17 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 66 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thymes Hand Wash - 15 Fl Oz - Washed Linen
Thymes$28.894.5★110 rev
Thymes Hand Wash - 15 Fl Oz - Lemon Leaf
Thymes$28.914.6★2,360 rev
Thymes Cyprus Sea Salt Large Hand Wash (15.0 fl oz)
Thymes$28.914.6★2,360 rev
Thymes Nourishing Hand Wash - Liquid Hand Soap for Bathroom or Kitchen - Liquid Soap with Notes of Eucalyptus Oil Lemon Petitgrain Bergamot Lemongrass & Lush Fir (Eucalyptus 9.4 fl oz)
Thymes$25.664.5★109 rev
Thymes Hand Wash - Moisturizing Hand Soap Dispenser with Pump - Skin Care - Hydrating Liquid Soap Scented with Notes of Dewy Leaves Lily of the Valley Lemon Verbena & Bergamot (Lemon Leaf 9 fl oz)
Thymes$15.964.7★298 rev
Newest
by launch date
Molton Brown Orange & Bergamot Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.
Molton Brown$44.6319 rev
Native Liquid Hand Soap Coconut & Vanilla Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle
Native$5.921,243 rev
Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company
Home & Body Company$39.6630 rev
Thymes Moisturizing Hand Wash Soap with Pump - Luxury Hand Soap Gently Cleanses & Moisturizes - Skin Care with Glycerin & Jojoba - Heady Floral Fragrance (Goldleaf 8.25 oz)
Thymes$15.909 rev
Thymes Hand Wash - 15 Fl Oz - Frasier Fir
Thymes$28.9451 rev
Trending
90-day click momentumNative Liquid Hand Soap Coconut & Vanilla Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle
Native$5.924.5★
Molton Brown Orange & Bergamot Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.
Molton Brown$44.633.8★
Homecourt Hand Wash Gently Cleanses & Hydrates Removes Dirt & Debris Without Irritating Skin Clean Formula Steeped Rose 12 fl oz
Homecourt$34.594.5★
Freshwater Farm Australia Lem Myrt Manuka Honey Hand Wash 16.9 FZ
Freshwater Farm Australia$13.335.0★
Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company
Home & Body Company$39.664.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smell”
“High quality and packed with care”
“Beautiful dispensers”
“Excellent value”
“they feel soft”
“rinses clean”
“Beautiful fragrance and luxurious lather”
“I love the timeless design it has and the quality”
“Color is great”
“Very hydrating”
What buyers complain about
“Smells horrible”
“BAD PUMP”
“It leaks”
“But pricey”
“I have no way to dispense it”
“Pumps don't work”
“it was a little shorter”
“I cant get out”
“didnt dry the skin as some do”
“Sucks first week of use”