antifungal nail polish
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Great$18.32avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$6.92–$36.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+52.2%90-day search growth — must beat 0% to launch
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$198K$198K/yr · 336K searches
Review moat
Bad7,192.07avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
104
Top-5 brand share
75%
Open market
17%
- Dr.'s Remedy29%
- Orly18%
- PODERM12%
- DERMATOOL8%
- Silka8%
- Kerasal8%
- Open — no brand owns it (8 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orly Breathable Nail Color Detox My Socks Off 0.6 Fluid Ounce
Orly$8.874.2★5,761 rev
Toenail Fungus Treatment Extra Strength Antifungal Solution and Nail Fungus Treatment for Toenail - Repairs Fungal Damaged Yellow Thick Discolored Nails - Fingernails and Toe Nail Fungus Treatments
DERMATOOL$24.984.1★5,588 rev
SILKA Max Strength Antifungal Liquid for Toenail Health with Brush Applicator Results in 1 Week Nail Fungus Treatment for Damaged Toenails Athletes Foot Treatment Tolnaftate 1% 0.45 Fl Oz
Silka$10.854.3★6,409 rev
Drs Remedy Enriched Nail Polish: Non Toxic All Natural and Organic - Doctor Formulated: Strengthens Restores Heals and Protects 24-Free - REFLECTIVE Rose
Dr.'s Remedy$18.564.5★330 rev
Drs Remedy 3 Pack Nail Polish Kit ANNIVERSARY Kit All Natural Enriched Nail Strengthener Non Toxic and Organic - BRAVE Berry/TOTAL Two-in-One Glaze/RESILIENT Rose
Dr.'s Remedy$36.734.4★2,183 rev
Newest
by launch date
Kerasal Advanced Clear & Defend Nail Renewal Polish-Compatible Nail Repair with Urea and Spirulina 0.13 Fl Oz
Kerasal$19.6851 rev
Toenail Fungus Treatment Extra Strength VTROUY 2 Bottle Nail & Toe Solution with Undecylenic Acid 25% and Tea Tree Oil 15ml 2Pcs
VTROUY$17.95470 rev
PODERM Nail Polish Enriched with Tea Tree & Biotin Improves Nail Appearance Vegan Formula For Hands & Feet Swiss Lab (Rose Framboise)
PODERM$19.51649 rev
PODERM Nail Polish Enriched with Tea Tree & Biotin Improves Nail Appearance Vegan Formula For Hands & Feet Swiss Made (Taupe)
PODERM$19.04250 rev
modelones Nail Strengthener Milky White Nail Polish Nail Repair for Damaged Nails Hardener Quick Dry Nail Growth Natural Nail Concealer Foundation Strengthening Nails & Toenails Women Manicurist
modelones$8.5815,786 rev
Trending
90-day click momentumKerasal Advanced Clear & Defend Nail Renewal Polish-Compatible Nail Repair with Urea and Spirulina 0.13 Fl Oz
Kerasal$19.684.1★
Toenail Fungus Treatment Extra Strength VTROUY 2 Bottle Nail & Toe Solution with Undecylenic Acid 25% and Tea Tree Oil 15ml 2Pcs
VTROUY$17.954.5★
PODERM Nail Polish Enriched with Tea Tree & Biotin Improves Nail Appearance Vegan Formula For Hands & Feet Swiss Made (Taupe)
PODERM$19.044.3★
SILKA Max Strength Antifungal Liquid for Toenail Health with Brush Applicator Results in 1 Week Nail Fungus Treatment for Damaged Toenails Athletes Foot Treatment Tolnaftate 1% 0.45 Fl Oz
Silka$10.854.3★
PODERM Nail Polish Enriched with Tea Tree & Biotin Improves Nail Appearance Vegan Formula For Hands & Feet Swiss Lab (Red Allure)
PODERM$18.914.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +52.2% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Overall it seems like a well-made product”
“This product is very effective”
“As advertised”
“EASY TO APPLY”
“Good value”
“I love the color”
“Easy to remove”
“has improved”
“no strong odor”
“I'm super impressed with the finish”
What buyers complain about
“Did not work”
“FALSE ADVERTISING”
“Unfortunatly, no improvement”
“it leaked”
“Not worth the cost”
“Not color expected”
“There is no strong scent either”
“I had several discolored”
“do not grow out as thick”
“Terrible Dry Time”