amika detangler spray
Worth a lookShows low returns (0.8%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$25.32avg listing price — sweet spot $15–$100
Price range
Incredible$15.75–$29.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$706K$706K/yr · 227K searches
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,995avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Open market
0%
- Amika100%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
amika the wizard silicone-free detangling primer 150ml
Amika$29.004.6★2,273 rev
amika the wizard detangling hair primer 150ml
Amika$28.544.5★7,230 rev
amika the wizard silicone-free detangling primer 60ml
Amika$15.754.6★2,273 rev
amika Hydro Rush Intense Moisture Leave-In Conditioner with Hyaluronic Acid 200ml | for all hair types long-lasting hydration detangles and reduces frizz
Amika$27.984.5★4,204 rev
Newest
by launch dateamika the wizard detangling hair primer 150ml
Amika$28.547,230 rev
amika the wizard silicone-free detangling primer 60ml
Amika$15.752,273 rev
amika the wizard silicone-free detangling primer 150ml
Amika$29.002,273 rev
amika Hydro Rush Intense Moisture Leave-In Conditioner with Hyaluronic Acid 200ml | for all hair types long-lasting hydration detangles and reduces frizz
Amika$27.984,204 rev
Trending
90-day click momentumamika the wizard detangling hair primer 150ml
Amika$28.544.5★
amika the wizard silicone-free detangling primer 60ml
Amika$15.754.6★
amika the wizard silicone-free detangling primer 150ml
Amika$29.004.6★
amika Hydro Rush Intense Moisture Leave-In Conditioner with Hyaluronic Acid 200ml | for all hair types long-lasting hydration detangles and reduces frizz
Amika$27.984.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I love the fragrance of this product”
“So soft”
“Excellent Product”
“moisturizer”
“Worth it”
“The product is light yet heavy enough to enhance moisture in my hair”
“But most of all it makes taking care of my hair so much easier when it comes to brushing”
“Just like it was described”
“Its awesome for curly hair”
“adds shine”
What buyers complain about
“Obnoxious odor”
“Very oily”
“A lil bit expensive”
“Hair detangler”
“not moisturize at all”
“did not work on my fine hair”
“It doesn't work”
“After I blow dry it has left my hair feeling brittle and fried”
“doesn't work on thick wavy hair”
“Left a bad texture”