aesop hand soap refill
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$39.81avg listing price — sweet spot $15–$100
Price range
Good$7.71–$133.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$161K$161K/yr · 31K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Review moat
Bad7,960.71avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
379
Top-5 brand share
92%
Open market
4%
- Aesop63%
- Grown Alchemist8%
- Public Goods8%
- simplehuman8%
- Soapbox5%
- Method4%
- Open — no brand owns it (3 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aesop Resurrection Aromatique Hand Wash Refill - Gentle Cleanser with Orange Rosemary and Lavender Oils - 16.9 oz / 500 ml
Aesop$44.874.7★1,088 rev
Aesop Reverence Aromatique Hand Wash Refill | Cleanse and Exfoliate the Hands | With Botanical Extracts And Finely Milled Pumice | 16.9 oz.
Aesop$44.284.6★1,823 rev
Aesop Resurrection Aromatique Hydrating Hand Wash Refill | Gentle Non-Drying Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz (Pack of 3)
Aesop$133.464.7★1,088 rev
Public Goods Hand Soap | Cleansing Soap for Kitchen & Bathroom | Made with Natural Essential Oils | Paraben & Sulfate Free | Vegan Friendly | 34 Fl Oz Refill
Public Goods$29.094.2★282 rev
Aesop Resurrection Aromatique Hydrating Hand Wash | Gentle Non-Drying Hand Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz
Aesop$46.294.6★1,569 rev
Newest
by launch dateAesop Resurrection Aromatique Hydrating Hand Wash Refill | Gentle Non-Drying Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz (Pack of 3)
Aesop$133.461,088 rev
A LA MAISON Hand Soap Refill Pouch Jasmine & Santal Liquid Hand Wash Refill Eco-Friendly & Recyclable Plant-Based Biodegradable Made in France 16.9 fl oz Amber Collection
A LA MAISON$17.1437 rev
River Birch Palo Santo Scented Natural Hand Soap Refill - Handmade Moisturizing Hand Wash Luxury Scented Hydrating Soap - Vegan and Non-Toxic - 32 Fl Oz
River Birch$27.7568 rev
Grown Alchemist Invigorate Hand Wash Refill Liquid Hand Soap with Aloe Sweet Orange Cedarwood & Sage Gentle Moisturizing Kitchen & Bathroom Soap Natural Plant Based Gel Cleanser 1L
Grown Alchemist$55.35417 rev
Grown Alchemist Revitalize Hand Wash Refill Natural Liquid Hand Soap with Ylang Ylang Tangerine & Cedarwood Gentle Hydrating Kitchen & Bathroom Soap Botanical Cleanser for Sensitive Skin 1L
Grown Alchemist$56.64113 rev
Trending
90-day click momentumAesop Resurrection Aromatique Hand Wash Refill - Gentle Cleanser with Orange Rosemary and Lavender Oils - 16.9 oz / 500 ml
Aesop$44.874.7★
A LA MAISON Hand Soap Refill Pouch Jasmine & Santal Liquid Hand Wash Refill Eco-Friendly & Recyclable Plant-Based Biodegradable Made in France 16.9 fl oz Amber Collection
A LA MAISON$17.144.3★
Soapbox Coconut Milk & Sandalwood Liquid Hand Soap Refill Moisturizing Hand Wash - Gentle Cleanser for Hands - Clean Ingredients Free of Harsh Chemicals Sulfates Parabens & Silicones - 64 oz
Soapbox$27.814.7★
River Birch Palo Santo Scented Natural Hand Soap Refill - Handmade Moisturizing Hand Wash Luxury Scented Hydrating Soap - Vegan and Non-Toxic - 32 Fl Oz
River Birch$27.754.3★
Aesop Reverence Aromatique Hand Wash Refill | Cleanse and Exfoliate the Hands | With Botanical Extracts And Finely Milled Pumice | 16.9 oz.
Aesop$44.284.6★
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — +0.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 5.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“moisturizes”
“Quality hand wash”
“Cleans well”
“feels like a gentle”
“Worth every penny”
“it's cleaning ability is perfect too”
“It lathers smoothly”
“I bought some beautiful glass soap dispensers”
“As Advertised”
What buyers complain about
“No good smell”
“But pricey”
“very drying”
“bottles leaked some”
“One that many people are allergic to”
“Not Strong Enough”
“Bottle is huge”
“I find the texture of this hand soap to be quite thick”
“Tends to clog up towards the end so I add water to thin it out some”
“you'll need to use a better soap to actually clean them”