acrylic nail powder and liquid kit
Worth a lookShows low returns (1.3%), but a small market ($85K/yr) keeps it on the watch list.
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Great$20.63avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Price range
Great$6.28–$51.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,624.15avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$85K$85K/yr · 202K searches
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
27
Top-5 brand share
86%
Open market
11%
- Morovan48%
- SAVILAND15%
- SWEET TREND11%
- VANSISOS7%
- COSCELIA6%
- Glamonade2%
- Open — no brand owns it (13 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 55 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morovan Poly Gel Nail Kit for Pretty Gift: Extension Gel Nail Kit With Nail Lamp Slip Solution Complete Professional Manicure Tools Everything In One Box DIY Set For Beginners at Home Salon Quality
Morovan$35.403.8★74 rev
Morovan Poly Gel Nail Kit: All-in-One Beginners Practice Full Set With UV light & Slip Solution For Teens Nail Extension Gel Kit Starter At Home User Friendly & Salon Results for Home Manicures
Morovan$20.943.9★43 rev
Saviland Acrylic Nail Starter Kit: Clear Pink Nude Acrylic Powder & Liquid Brush Files Forms Press On Nails Home Practice Set
SAVILAND$9.794.2★15,783 rev
VANSISOS Acrylic Nail Kit for Beginners: Clear White Pink Powder and Liquid Set Professional Nails Kit Acrylic Set with Brushes for Home DIY
VANSISOS$9.964.2★2,023 rev
Morovan Professional Natural Nail Prep Dehydrate and Acid-Free Primer Dehydrator for Acrylic and Gel Nail Polish Non Acid Primer for UV Gels Fast Dry Superior Bonding Agent Gift Box Set
Morovan$6.694.6★23,069 rev
Newest
by launch date
Morovan Poly Gel Nail Kit: All-in-One Beginners Practice Full Set With UV light & Slip Solution For Teens Nail Extension Gel Kit Starter At Home User Friendly & Salon Results for Home Manicures
Morovan$23.2598 rev
Acrylic Nail Kit for Beginners: 6 Colors Acrylic Powder and Liquid Starter Set - White Nude lotus Light Pink Brown Professional Kit with Acrylic Nail Brushes Files Forms for Home DIY Practice
SWEET TREND$10.1221 rev
Morovan Nail Polish Set Ombre: Aurora Pearl Charm Summer Fingernail Polish Iridescent Glitter Pink Blue Purple Mermaid Nail Lacquer Quick Air Dry Toenail Polish Kit Gift Home DIY for Women Girls
Morovan$12.55511 rev
SAVILAND Acrylic Nail Kit for Beginners: Clear White Pink Acrylic Powder 0.5 Oz Each 1.7 fl oz Acrylic Liquid #8/10/14 Brushes 100Pcs Nail Forms & Manicure Tools Professional Nail Kit Acrylic Set
SAVILAND$22.1076 rev
SAVILAND Acrylic Nail Kit with Drill: 15g White Pink Clear Acrylic Powder and Liquid 100 Forms Brushes Primer Top Gel & Tools Extension Nail Kit for Beginners with Everything Home Use
SAVILAND$25.78676 rev
Trending
90-day click momentumMorovan Poly Gel Nail Kit: All-in-One Beginners Practice Full Set With UV light & Slip Solution For Teens Nail Extension Gel Kit Starter At Home User Friendly & Salon Results for Home Manicures
Morovan$20.943.9★
Acrylic Nail Kit for Beginners: 6 Colors Acrylic Powder and Liquid Starter Set - White Nude lotus Light Pink Brown Professional Kit with Acrylic Nail Brushes Files Forms for Home DIY Practice
SWEET TREND$10.123.2★
Morovan Nail Polish Set Ombre: Aurora Pearl Charm Summer Fingernail Polish Iridescent Glitter Pink Blue Purple Mermaid Nail Lacquer Quick Air Dry Toenail Polish Kit Gift Home DIY for Women Girls
Morovan$12.554.4★
Morovan Poly Nail Gel Kit: 32 Colors Classics Tones Complete Extension Gel Nail Kit with UV Lamp Slip Solution Builder Manicure Tools for Starter DIY Salon Use 2025 Fall
Morovan$33.003.5★
Morovan Magnetic Nail Polish SetCat Eye Glitter Red Green Purple Blue Nail Polish Kit Shimmer Quick Dry Nail Kit Bulk for Women Nail Art Manicure Salon Gift Holiday Party
Morovan$11.984.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the quality is solid”
“Easy handling”
“GREAT DEAL”
“Beautiful colors”
“Durable and easy to use”
“As advertised”
“Great gift”
“efficient”
“Easy to apply”
“the instructions are very clear”
What buyers complain about
“Chemical smell”
“No quality control”
“Too big”
“Did not last”
“Also doesn't adhere super well”
“Difficult to put on”
“Did not work”
“Incorrect Colors”
“Not worth the price”
“Some tubes dried up”