acetone
Launch itA $6.8M/yr market growing +9.5% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Incredible$6.8M$6.8M/yr · 5.1M searches
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Price range
Good$2.80–$37.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.51avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad14,953.2avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
50
Top-5 brand share
79%
Open market
14%
- C CARE22%
- Onyx Professional19%
- Pronto16%
- Glamonade15%
- Cutex8%
- SuperNail7%
- Open — no brand owns it (5 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100% Pure Acetone Nail Polish Remover | Professional Quality | Easy To Use | Rapidly Removes Natural Gel Acrylic shellac and Glitter Nails | 8 Fl oz
C CARE$6.394.6★4,026 rev
Onyx Professional 100% Pure Acetone Nail Polish Remover Kit with 7 inch Nail File 8 fl oz - Made in USA Maximum-Strength Gel Polish Remover Artificial & Glitter Nail Polish
Onyx Professional$8.724.6★22,756 rev
Pronto 100% Acetone Gel Nail Polish Remover - Gel Polish Remover for Nails | Acetone Nail Polish Remover For Nails for Removal of Glue Gel Acrylic & Dip | Gel Polish Remover 8 Fl oz
Pronto$8.764.5★55,486 rev
Cutex Gel Nail Polish Remover Ultra-Powerful & Removes Glitter and Dark Colored Paints Paraben Free 6.76 Fl Oz
Cutex$2.804.6★51,945 rev
Glamonade Acetone Nail Polish Remover: Gel Polish Remover for Removal of Regular Nail Polish/Gel/Nail Tips/Glitter Polish | Grape Scent Gel Nail Polish Remover with Easy Push-Down Pump(6.34 Fl Oz)
Glamonade$9.424.4★472 rev
Newest
by launch date
100% Pure Crown Acetone Solvent Cleaner Fast-Evaporating Liquid for Cleaning Degreasing & Surface Prep Industrial & Household Use with Omni Depot Gloves 16 oz
OMNI DEPOT$22.8051 rev
Glamonade Acetone Nail Polish Remover: Gel Polish Remover for Removal of Regular Nail Polish/Gel/Nail Tips/Glitter Polish | Grape Scent Gel Nail Polish Remover with Easy Push-Down Pump(6.34 Fl Oz)
Glamonade$9.42472 rev
Onyx Professional 100% Pure Acetone Nail Polish Remover Kit with 7 inch Nail File 8 fl oz - Made in USA Maximum-Strength Gel Polish Remover Artificial & Glitter Nail Polish
Onyx Professional$8.7222,756 rev
ella+mila 100% Pure Acetone Nail Polish Remover Professional Strength Gel Acrylic & Shellac Remover Fingernail Polish Soak for Dip Powder Glitter & Artificial Nails (8 fl oz)
ella+mila$5.831,031 rev
100% Pure Acetone Nail Polish Remover | Professional Quality | Easy To Use | Rapidly Removes Natural Gel Acrylic shellac and Glitter Nails | 8 Fl oz
C CARE$6.394,026 rev
Trending
90-day click momentum100% Pure Crown Acetone Solvent Cleaner Fast-Evaporating Liquid for Cleaning Degreasing & Surface Prep Industrial & Household Use with Omni Depot Gloves 16 oz
OMNI DEPOT$22.804.3★
Glamonade Acetone Nail Polish Remover: Gel Polish Remover for Removal of Regular Nail Polish/Gel/Nail Tips/Glitter Polish | Grape Scent Gel Nail Polish Remover with Easy Push-Down Pump(6.34 Fl Oz)
Glamonade$9.424.4★
Nanoskin Acetone 1 Gallon Industrial & Aerospace Grade Solvent Cleaner Fast-Evaporating Degreaser for Metal Glass & Composite Surface Prep Residue-Free Formula for Paint & Adhesive Removal
Nanoskin$37.644.6★
Onyx Professional 100% Pure Acetone Nail Polish Remover Kit with 7 inch Nail File 8 fl oz - Made in USA Maximum-Strength Gel Polish Remover Artificial & Glitter Nail Polish
Onyx Professional$8.724.6★
ella+mila 100% Pure Acetone Nail Polish Remover Professional Strength Gel Acrylic & Shellac Remover Fingernail Polish Soak for Dip Powder Glitter & Artificial Nails (8 fl oz)
ella+mila$5.834.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good and affordable”
“WORKS WELL”
“Does exactly what it says”
“keeps clean up to a minimum”
“Easy Off”
“Great value”
“Love the smell”
“This works very well at removing polish”
“works really well for nail polishes and gel polishes”
“Effective for Nail Glue”
What buyers complain about
“Did not work as expected”
“leaking”
“Waste of money”
“Bottle was smaller than expected”
“Smells like Vomit”
“VERY DISAPPOINTED...This cheap mess do not work”
“It's not as described”
“seems weak compared to other's”
“found it to be impossible”
“quality is questionable for me”