2mm rhinestones
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Review moat
Good1,135.9avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+28.1%90-day search growth — must beat 0% to launch
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.91avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay$5.18–$20.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 127K searches
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
17
Top-5 brand share
84%
Open market
11%
- TINKRSTUFF31%
- qiipii24%
- editTime17%
- BELLEBOOST7%
- LOTWOW5%
- Umillars5%
- Open — no brand owns it (5 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
22000Pcs Resin Rhinestones for Bedazzling with Tweezers Multicolor 2/3/4mm Rhinestones for Crafting with 3Pcs 10ml B7000 Jewelry Glue for DIY Crafts Clothing Tumblers Shoes Fabric Nail Art
TINKRSTUFF$13.944.7★2,973 rev
20000pcs 2mm Sparkling Crystal Nail Rhinestones Pearls Kit 5 Boxes Flatback Multicolor Transparent Jelly AB Mermaid Gems with Pick Up Pen and Tweezers for Manicure Salon & Craft DIY Designs (2mm)
editTime$8.594.8★276 rev
qiipii 24 Color 2mm Small Jelly Resin Rhinestones for Bedazzling Crafting SS6 Tiny Flatback Stones Colorful AB Gems Diamonds Charms for Nails Eyes Face Makeup Tumblers Bottles DIY Crafts Clothes Shoes
qiipii$8.834.7★464 rev
qiipii 36 Color 2mm Tiny Jelly Resin Rhinestones for Bedazzling Crafting SS6 Small Flatback Stones Colorful AB Gems Diamonds Charms for Nails Eyes Face Makeup Tumblers Bottles DIY Crafts Clothes Shoes
qiipii$12.834.7★283 rev
6 Boxes 2mm Nail Art Rhinestones for Bedazzling Kit Mixed-Color Small Jelly Clear AB Rhinestones Decoration Flatback Pearls Nail Accessories with Tweezers and Brush for Nails DIY Tumblers Face Makeup
Umillars$9.304.5★53 rev
Newest
by launch date
LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts
LOTWOW$11.90361 rev
LOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts
LOTWOW$17.79346 rev
LERBOU 36000Pcs in 48 Colors Rhinestones for Bedazzling and Diamond Art 3mm Flatback Gems with 310ml B7000 Jewelry Glue Tweezers Perfect for Nail Art Crafting Clothing Fabric Decor
LERBOU$20.00121 rev
qiipii 36 Color 2mm Tiny Jelly Resin Rhinestones for Bedazzling Crafting SS6 Small Flatback Stones Colorful AB Gems Diamonds Charms for Nails Eyes Face Makeup Tumblers Bottles DIY Crafts Clothes Shoes
qiipii$12.83283 rev
qiipii 24 Color 2mm Small Resin Rhinestones for Bedazzling Crafting SS6 Tiny Flatback Stones Colorful AB Jelly Craystal Gems Diamonds Charms for Nails Eyes Face Makeup Tumblers Bottles Crafts Shoes
qiipii$8.97464 rev
Trending
90-day click momentumLOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts
LOTWOW$11.904.7★
LOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts
LOTWOW$17.794.8★
LERBOU 36000Pcs in 48 Colors Rhinestones for Bedazzling and Diamond Art 3mm Flatback Gems with 310ml B7000 Jewelry Glue Tweezers Perfect for Nail Art Crafting Clothing Fabric Decor
LERBOU$20.004.6★
50000Pcs 40 Colors Jelly Rhinestones for Bedazzling 3mm Multicolor Resin Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art
TINKRSTUFF$20.144.8★
qiipii 36 Color 2mm Tiny Jelly Resin Rhinestones for Bedazzling Crafting SS6 Small Flatback Stones Colorful AB Gems Diamonds Charms for Nails Eyes Face Makeup Tumblers Bottles DIY Crafts Clothes Shoes
qiipii$12.834.7★
Demand
Weekly Amazon search volume, last 20 weeks — +28.1% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome colors”
“Amazing quality”
“good adhesive”
“Excellent value”
“Easy To Use”
“shine so bright”
“Exactly as pictured”
“Great Gift”
“The sizes are consistent”
“Fun to design different things”
What buyers complain about
“Not nearly enough glue”
“it was short”
“wont be able to color match”
“THEY STINK”
“Pictures are deceiving”
“Container can't close properly”
“it started spilling everywhere”
“Not their best product”
“its annoying to figure out how to use”
“Sometimes they arent as sparkly”