100 gel nail polish set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$30.63–$65.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$47.84avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,637avg incumbent reviews — the moat a new listing must climb
Market size
Bad$50K$50K/yr · 55K searches
Growth
Bad-31.2%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
5
Top-5 brand share
100%
Open market
0%
- beetles Gel Polish78%
- JODSONE15%
- ROSALIND4%
- VANREESA3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beetles Gel Nail Polish Set 119 PCS 100 Colors Gel Polish Kit with Base Glossy Matte Glitter Top Coat Nook Pearl Cat Eye White Red Pink Nude Colors Soak Off UV LED Home Manicure
beetles Gel Polish$62.824.4★7,020 rev
Beetles 110 PCS Gel Nail Polish Set 100 Colors Infinite Inspiration Gift Spree All Season Red Brown Green Black Gel Polish with 5Pcs Base Top Coat Soak Off UV for Manicure Lovers DIY at Home
beetles Gel Polish$46.784.4★22,863 rev
JODSONE 100 PCS (5 ml each) Gel Nail Polish Kit No Wipe Soak off Base Coat and Matte Glossy Top Coat Gel Polish Collections Gifts for Manicure Lovers
JODSONE$30.634.4★3,480 rev
Beetles Gel Nail Polish Set - Chroma Dreams 100 Colors Rainbow Gel Polish Collection with 5 Pcs Base & Top Coat Pink Blue Orange Purple Bright Pastel Shades Soak Off UV LED Nail Art Kit for Women
beetles Gel Polish$51.634.5★27,484 rev
Beetles Gel Nail Polish Set 119 PCS 100 Colors Summer Gel Polish Kit with Cat Eye Jelly Glitter & Pearl Nail Gel 5Pcs Base Top Coat Soak Off UV LED Gel Polish for Home Manicure Nail Art
beetles Gel Polish$65.654.4★22,863 rev
Newest
by launch date
JODSONE 100 PCS Gel Nail Polish Kit No Wipe Soak off Base Coat and Matte Glossy Top Coat Gel Polish Collections for Salon and Home DIY Use
JODSONE$35.7617 rev
Beetles Gel Nail Polish Set - Chroma Dreams 100 Colors Rainbow Gel Polish Collection with 5 Pcs Base & Top Coat Pink Blue Orange Purple Bright Pastel Shades Soak Off UV LED Nail Art Kit for Women
beetles Gel Polish$51.6327,484 rev
Beetles Gel Nail Polish Set 119 PCS 100 Colors Summer Gel Polish Kit with Cat Eye Jelly Glitter & Pearl Nail Gel 5Pcs Base Top Coat Soak Off UV LED Gel Polish for Home Manicure Nail Art
beetles Gel Polish$65.6522,863 rev
VANREESA 148Pcs Gel Nail Polish Kit with U V Light Almond Nail Tips Nail Drill -60 All Seasons Colors Gel Polish Set with 6Pcs Base Top Coat Gel Nail Kit for Beginners with Everything Gifts for Women
VANREESA$55.38250 rev
Beetles Gel Nail Polish Set 119 PCS 100 Colors Gel Polish Kit with Base Glossy Matte Glitter Top Coat Nook Pearl Cat Eye White Red Pink Nude Colors Soak Off UV LED Home Manicure
beetles Gel Polish$62.827,020 rev
Trending
90-day click momentumVANREESA 148Pcs Gel Nail Polish Kit with U V Light Almond Nail Tips Nail Drill -60 All Seasons Colors Gel Polish Set with 6Pcs Base Top Coat Gel Nail Kit for Beginners with Everything Gifts for Women
VANREESA$55.384.3★
JODSONE 100 PCS Gel Nail Polish Kit No Wipe Soak off Base Coat and Matte Glossy Top Coat Gel Polish Collections for Salon and Home DIY Use
JODSONE$35.764.5★
Beetles Gel Nail Polish Set - Chroma Dreams 100 Colors Rainbow Gel Polish Collection with 5 Pcs Base & Top Coat Pink Blue Orange Purple Bright Pastel Shades Soak Off UV LED Nail Art Kit for Women
beetles Gel Polish$51.634.5★
Beetles Gel Nail Polish Set 119 PCS 100 Colors Summer Gel Polish Kit with Cat Eye Jelly Glitter & Pearl Nail Gel 5Pcs Base Top Coat Soak Off UV LED Gel Polish for Home Manicure Nail Art
beetles Gel Polish$65.654.4★
JODSONE 100 PCS (5 ml each) Gel Nail Polish Kit No Wipe Soak off Base Coat and Matte Glossy Top Coat Gel Polish Collections Gifts for Manicure Lovers
JODSONE$30.634.4★
Demand
Weekly Amazon search volume, last 19 weeks — -31.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“colors are very pretty”
“looks great laid out”
“Worth the money”
“Application is easy”
“I gifted this to my daughter for Christmas”
“What really stands out is how durable”
“Absolutely love and easy to use”
“Amazing colors and gel polish that really works”
“looks great laid out”
“Other than that the glitters are gorgeous”
What buyers complain about
“the bottles were smaller than i anticipated”
“Spilled”
“Allergic reaction sustained on my fingers”
“cheaply made”
“Some colors aren't great”
“Misleading”
“it will make it not last very long”
“The glue is terrible”
“which was frustrating to deal with while painting swatches”
“hard to control”