zinc oxide ointment
Launch itA $1.0M/yr market growing +38.0% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.0M$1.0M/yr · 1.3M searches
Growth
Good+38.0%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.03–$20.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.84avg listing price — sweet spot $15–$100
Review moat
Bad4,684.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
611
Top-5 brand share
72%
Open market
24%
- CareAll17%
- Medline Remedy16%
- Desitin16%
- TenderGentle12%
- TOSOWOONG12%
- Sudocrem3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Desitin Maximum Strength Paste 40% Zinc Oxide Paste Diaper Rash Healing Ointment for Immediate Relief Dermatologist Pediatrician Tested Helps Heal Diaper Rash Protects Up to 12 Hours 4.8 Oz Tube
Desitin$7.834.8★50,252 rev
Medline Remedy Essentials Zinc Oxide Skin Protectant Paste (4 oz Tube) Unscented Barrier Incontinence Cream Diaper Rash Adults Elderly Hypoallergenic Paraben Free
Medline Remedy$7.074.7★4,486 rev
TOSOWOONG Zinc Oxide 10 Cream 100 000ppm Zinc Oxide Heal Soothe Acne Redness Rosacea Treatment Skin Barrier Repair Moisture Non-Comedogenic Korean Skincare 50g 1.76 oz.
TOSOWOONG$19.444.4★653 rev
CareAll Zinc Oxide 20% Skin Protectant Barrier Ointment 2 oz (3 Pack) Relieves Treats and Prevents Minor Skin Irritations due to Diaper Rash. Helps Seal Out Wetness. Protects Chafed Skin.
CareAll$7.104.6★2,539 rev
CareAll Zinc Oxide 20% Skin Protectant Barrier Ointment 15 oz. Provides Relief Prevention and Treatment for Chafing due to Diaper Rash. Helps Seal Out Wetness. Non-Nano.
CareAll$9.814.6★3,977 rev
Newest
by launch date
Sudocrem Diaper Rash Cream for Babies Triple Action Zinc Oxide Baby Rash Cream Soothing Skin Protectant for Diaper Care & Baby Skin 4.4oz (125g)
Sudocrem$8.361,741 rev
Zinc Oxide Powder 8OZ 100% Purity Non-Nano and Uncoated Cosmetic Grade Zinc Oxide Powder for DIY Sunscreen
Sturelehub$9.89326 rev
Zinc Oxide Ointment for Adults and Babies - 1 oz Diaper Rash Ointment - Skin Protectant for Diaper Rashes Cuts and Burns
TenderGentle$5.57626 rev
Zinc Oxide Ointment for Adults and Babies - 2 oz Diaper Rash Ointment - Skin Protectant for Diaper Rashes Cuts and Burns - 20% Zinc Oxide
TenderGentle$6.84491 rev
TOSOWOONG Zinc Oxide 10 Cream 100 000ppm Zinc Oxide Heal Soothe Acne Redness Rosacea Treatment Skin Barrier Repair Moisture Non-Comedogenic Korean Skincare 50g 1.76 oz.
TOSOWOONG$19.44653 rev
Trending
90-day click momentum
La Roche-Posay Cicaplast Balm B5 UV SPF 50 Vitamin B5 + Shea Butter + Tribioma + Madecassoside + Zinc Oxide Sunscreen Post Treatment Skin Protectant With SPF Multi-Purpose Cream For Dry Skin
La Roche-Posay$18.314.6★
Sudocrem Diaper Rash Cream for Babies Triple Action Zinc Oxide Baby Rash Cream Soothing Skin Protectant for Diaper Care & Baby Skin 4.4oz (125g)
Sudocrem$8.364.8★
MED PRIDE High-Potency 20% Zinc Oxide Ointment 1oz - Diaper Rash Skin Protectant Zinc Cream- Wound Healing Zinc Oxide Paste for Kids & Adults- Barrier Repair Remedy for Chaffing Rash Cuts Scrapes
MED PRIDE$4.484.5★
TOSOWOONG Zinc Oxide 10 Cream 100 000ppm Zinc Oxide Heal Soothe Acne Redness Rosacea Treatment Skin Barrier Repair Moisture Non-Comedogenic Korean Skincare 50g 1.76 oz.
TOSOWOONG$19.444.4★
Desitin Maximum Strength Paste 40% Zinc Oxide Paste Diaper Rash Healing Ointment for Immediate Relief Dermatologist Pediatrician Tested Helps Heal Diaper Rash Protects Up to 12 Hours 4.8 Oz Tube
Desitin$7.834.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +38.0% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“helps reduce acne irritation”
“Works as described”
“As described”
“worth it”
“This gives an extra layer of protect”
“Moisturizer good”
“protects your skin”
“It is thick and creamy”
“feels really gentle”
What buyers complain about
“rash”
“To thick”
“Awful Smell”
“Dried out”
“difficult to use”
“Is expensive”
“The problem is when baby kick the legs, the paste is everywhere, also the diapers”
“This is completely unacceptable quality control for a product designed for infants”
“Consistency very very WAXY and runny”
“leaves you looking greasy”