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52

yumi bars

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 44Growth 34Conversion 97Competition 21Returns 100Price range 73Avg price 89Brand share 0Review moat 84Quality gap 47

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible14.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$20.55

avg listing price — sweet spot $15–$100

Review moat

Great313

avg incumbent reviews — the moat a new listing must climb

Price range

Good$3.86–$45.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$233K

$233K/yr · 78K searches

Growth

Okay+7.2%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

568

Top-5 brand share

100%

Open market

0%

  • Cerebelly93%
  • Once Upon a Farm3%
  • YUMI3%
  • Made Good1%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$12K10%$23K15%$35K20%$47K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall27%

“Great taste”

Flavor10%

“The flavor variety is awesome”

Health Benefits-Overall9%

“Great healthy snack”

Nutritional Content9%

“Gluten free for me”

Ingredients-Overall7%

“Great clean ingredients”

Quality-Overall4%

“Good quality snacks”

Vegan/Organic4%

“Love that they are organic”

Ease Of Chewing/Swallowing3%

“It's the perfect texture for her to swallow”

Sweetness3%

“I'm happy that it's not too sweet”

Soft Feel2%

“The bars are soft”

What buyers complain about

Taste-Overall14%

“Not very tasty”

Value For Money9%

“They are a little costly per serving”

Flavor6%

“The flavor was extremely bitter to my palate, and the texture was thick, chalky, and difficult to get through”

Texture/Consistency-Overall4%

“texture is a bit unexpected”

Stale/Rotten/Spoiled4%

“it was moldy”

Moist/Dry4%

“The bars were very dry”

Size-Overall3%

“ultra small”

Ease Of Chewing/Swallowing3%

“It's chewy and takes him longer than other bars to eat”

Advertised Vs Actual Product2%

“false advertising”

Sweetness2%

“there isnt a ton of sugar”

Top return reasons

Value For Money29%
Flavor14%
Hard Feel14%
Taste-Overall14%
Stale/Rotten/Spoiled14%
Moist/Dry7%
Size-Overall7%