wipes dispenser
Skip itSoft demand (-8.7% this quarter) — this niche doesn't clear our bar today.
Market size
Good$843K$843K/yr · 2.2M searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 6% kills the launch gate
Price range
Okay$5.33–$22.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.10avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,059.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
23
Top-5 brand share
61%
Open market
33%
- Seposeve19%
- OXO Tot17%
- The Revenant10%
- LEQXGO8%
- FEBSNOW7%
- cephira6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wipes Dispenser Wipe Holder for Baby & Adult Seposeve Refillable Baby Wipe Container Keeps Wipes Clean. Non-Slip Easy Pull Wipes Pouch Case Grey
Seposeve$8.044.4★10,674 rev
OXO Tot Perfect Pull Wipes Dispenser Gray
OXO Tot$19.654.7★24,108 rev
Diaper Wipes Dispenser Tissue Storage Box Case Wet Wipe Dispenser Holder with Lid for Home Office Cars (Black)
The Revenant$7.944.5★3,371 rev
LEQXGO Baby Wipes Dispenser Wipes Dispenser Baby Wipes Case Baby Wipe Holder for Fresh Wipes Non-Slip Wipes Case Wipe Container with Sealing Design Lid (Black)
LEQXGO$9.904.5★3,955 rev
Baby Wipes Dispenser Wipe Holder for Baby & Adult Keeps Wet Tissue Fresh Non-Slip Wipes Case Flushable Wipe Container with Sealing Design Lid
wenvastree$8.554.4★1,830 rev
Newest
by launch date
Quilted Baby Wipe Holder Floral Wipe Pouch Portable Hanging Wet Wipes Bag for Stroller Travel
BBIQI$12.3685 rev
2Pcs Baby Wipes Dispenser Wipe Holder for Baby & Adult Keeps Wet Tissue Fresh Easy Pull Wipes Pouch Case(Gray/Blue)
QBXMY7$12.89168 rev
OXO Tot Perfect Pull Wipes Dispenser Baby Wipe Holder - Blossom
OXO Tot$21.3424,108 rev
EQUNROY Baby Wipes Dispenser 7.48 L x 4.52 W x 2.75 H (19x11.5x7cm) - Flushable Wipes Container for Bathroom Diaper Wipe Holder Black
EQUNROY$9.7978 rev
FEBSNOW 2 Pack Baby Wipes Dispenser Holder Portable Refillable Baby Wet Wipes Pouch Container Reusable Travel Case for Outdoor Hiking Pink Flower
FEBSNOW$5.335,088 rev
Trending
90-day click momentumQuilted Baby Wipe Holder Floral Wipe Pouch Portable Hanging Wet Wipes Bag for Stroller Travel
BBIQI$12.364.4★
EQUNROY Baby Wipes Dispenser 7.48 L x 4.52 W x 2.75 H (19x11.5x7cm) - Flushable Wipes Container for Bathroom Diaper Wipe Holder Black
EQUNROY$9.794.5★
OXO Tot Perfect Pull Wipes Dispenser Baby Wipe Holder - Blossom
OXO Tot$21.344.7★
FEBSNOW 2 Pack Baby Wipes Dispenser Holder Portable Refillable Baby Wet Wipes Pouch Container Reusable Travel Case for Outdoor Hiking Pink Flower
FEBSNOW$5.334.5★
Diaper Wipes Dispenser Tissue Storage Box Case Wet Wipe Dispenser Holder with Lid for Home Office Cars (Black)
The Revenant$7.944.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“This box is very easy to clean”
“Box quality is good”
“Easy to fill”
“keeps wipes moist”
“Perfect fit”
“Worth it”
“As advertised”
“It's well constructed and functional”
“I love the color”
“Nice and sturdy”
What buyers complain about
“Dont fit”
“Worried it will dry out wipes”
“Not as durable as I expected”
“Not very well made”
“Not easy to open”
“Does not keep wipes moist”
“Quite expensive”
“doesnt latch shut”
“Weighted plate is not heavy enough”
“False advertising on the measurements”