weaning breastfeeding
Skip itSoft demand (-17.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.97avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$6.90–$41.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 6% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad4,587.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$95K$95K/yr · 126K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
11
Top-5 brand share
86%
Open market
9%
- SUCKERBUSTER WORLD'S FIRST ORGANIC BABY WEANING BALM36%
- Feliz Wean21%
- Frida Mom13%
- Wallow Baby10%
- Pink Stork5%
- Earth Mama5%
- Open — no brand owns it (3 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SUCKERBUSTER Baby Breastfeeding Weaning Balm Stick - 10oz Organic Nipple Cream in Balm Stick - Postpartum Essentials Stop Breastfeeding Essentials
SUCKERBUSTER WORLD'S FIRST ORGANIC BABY WEANING BALM$24.973.8★2,852 rev
Frida Mom Weaning Massage Stick Breast Milk Weaning Balm Stick Stop Breastfeeding Naturally Infused with Cabbage & Aloe
Frida Mom$15.074.0★46 rev
Feliz Wean 3.3 Silicone Nipple Covers for Stop Breastfeeding Toddler | Gentle Breastfeeding Weaning Support for Moms & Babies - Nude
Feliz Wean$25.704.0★114 rev
Stop Breastfeeding with Bitter Weaning Stopper | 5X Faster Weaning |100% Natural Serum | Baby Safe Safe & Gentle Formula | Deter Baby from Paci Thumb & Breast Fast
Wallow Baby$18.393.7★81 rev
Feliz Wean 4 Silicone Nipple Covers for Stop Breastfeeding Toddlers | Gentle Breastfeeding Weaning Support for Moms & Babies - Crme
Feliz Wean$27.204.0★114 rev
Newest
by launch dateStop Breastfeeding with Bitter Weaning Stopper | 5X Faster Weaning |100% Natural Serum | Baby Safe Safe & Gentle Formula | Deter Baby from Paci Thumb & Breast Fast
Wallow Baby$18.3981 rev
Frida Mom Weaning Massage Stick Breast Milk Weaning Balm Stick Stop Breastfeeding Naturally Infused with Cabbage & Aloe
Frida Mom$15.0746 rev
Feliz Wean 4 Silicone Nipple Covers for Stop Breastfeeding Toddlers | Gentle Breastfeeding Weaning Support for Moms & Babies - Crme
Feliz Wean$27.20114 rev
Feliz Wean 3.3 Silicone Nipple Covers for Stop Breatfeeding Toddlers | Gentle Breastfeeding Support for Moms & Babies - Crme
Feliz Wean$25.89114 rev
Feliz Wean 3.3 Silicone Nipple Covers for Stop Breastfeeding Toddler | Gentle Breastfeeding Weaning Support for Moms & Babies - Nude
Feliz Wean$25.70114 rev
Trending
90-day click momentum
Organic Nursing Pads - 14 Washable Breast Pads for Breastfeeding Wash Bag Viscose Derived from Bamboo Reusable Nipple Covers for Breastfeeding Essentials Soft & Absorbent(Bare Beige M 4.6)
KeaBabies$16.424.6★
Earth Mama Booby Soothe Cabbage Cream - 2 oz - Breast Cream for Breastfeeding Discomfort and Weaning
Earth Mama$19.263.9★
Feliz Wean 3.3 Silicone Nipple Covers for Stop Breastfeeding Toddler | Gentle Breastfeeding Weaning Support for Moms & Babies - Nude
Feliz Wean$25.704.0★
Feliz Wean 4 Silicone Nipple Covers for Stop Breastfeeding Toddlers | Gentle Breastfeeding Weaning Support for Moms & Babies - Crme
Feliz Wean$27.204.0★
Feliz Wean 3.3 Silicone Nipple Covers for Stop Breatfeeding Toddlers | Gentle Breastfeeding Support for Moms & Babies - Crme
Feliz Wean$25.894.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Worth every penny”
“It has a nice moisturizing effect”
“It smells good”
“Very effective”
“Great stick quality”
“Well designed & sticky~ These stick very well”
“I sleep better now”
“This cream feels very soothing”
“Works like a charm”
“I had enough to breastfeed”
What buyers complain about
“Smells so bad”
“Did Not Work”
“Expensive”
“I finally broke down”
“it dried up my milk supply”
“I had a clogged duct”
“These are SO thick”
“it was finally time to cut him off”
“Itchy”
“Then after 10 days of no breastfeeding I was SO engorged and SO frustrated”