tummy todd
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 6% kills the launch gate
Avg price
Great$49.68avg listing price — sweet spot $15–$100
Price range
Great$6.85–$110.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,267.77avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Market size
Okay$115K$115K/yr · 55K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
15
Top-5 brand share
100%
Open market
0%
- TUBBY TODD93%
- The Honest Company3%
- Pro Goleem2%
- Noodle & Boo2%
- Aquaphor1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 2oz Baby Shampoo and Body Wash 2oz Everyday Lotion & 1oz All Over Ointment - Fragrance-Free
TUBBY TODD$35.734.6★906 rev
TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free 3.5 oz & 8oz 2 Pack
TUBBY TODD$55.554.7★2,812 rev
TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Fragrance-Free
TUBBY TODD$52.874.6★906 rev
TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Lavender Rosemary
TUBBY TODD$52.954.6★906 rev
TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size
TUBBY TODD$55.594.6★644 rev
Newest
by launch date
TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Fragrance Free - 25 Fl Oz
TUBBY TODD$40.323 rev
TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Lavender Rosemary - 25 Fl Oz
TUBBY TODD$40.443 rev
TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size
TUBBY TODD$55.59644 rev
TUBBY TODDs Baby Body Wash & All Over Ointment Eczema Set - Gentle Hypoallergenic Skincare for Newborns & Toddlers - 25oz Fragrance-Free
TUBBY TODD$65.28392 rev
TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Lavender Rosemary Standard Size
TUBBY TODD$55.74644 rev
Trending
90-day click momentumTUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Lavender Rosemary - 25 Fl Oz
TUBBY TODD$40.445.0★
TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Fragrance Free - 25 Fl Oz
TUBBY TODD$40.325.0★
Pro Goleem 3-Pack Muslin Baby Mittens for Newborn 100% Cotton No Scratch Soft Breathable Gloves with Elastic Strap for Baby Boy and Girls 0-6 months Brown Beige Grey
Pro Goleem$8.014.6★
TUBBY TODD Baby Bath & Skincare Kit - The Baby Bundle - Shampoo and Body Wash Everyday Lotion 8.5 Oz All Over Ointment 3.5 Oz & Diaper Paste Cream 7.9 Oz Gift Set - Lavender Rosemary
TUBBY TODD$66.124.6★
TUBBY TODD Baby Bath & Skincare Kit - The Baby Bundle - Shampoo and Body Wash Everyday Lotion 8.5 Oz All Over Ointment 3.5 Oz & Diaper Paste Cream 4 Oz Gift Set - Fragrance-Free
TUBBY TODD$64.954.6★
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — +5.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the product is beautiful”
“Worth every single penny”
“It does not irritate skin”
“Perfect moisturizer”
“neutral scent”
“It worked fast”
“smooth the skin”
“fits him perfectly”
“Luckily it does well for my skin so”
“Very gentle and easy un sensitive skin”
What buyers complain about
“Caused Immediate and Severe Rash”
“Very expensive”
“The containers are small”
“it's not effective at all”
“My babies had dry skin briefly”
“doesnt have a strong scent”
“Burns babies skin”
“its a thicker shampoo”
“Not Safe for Sensitive Skin”
“I think this is very misleading”