tummy time pillow
Worth a look64/100tummy time pillow shows demand growing +316.9%, but a small market ($850K/yr) keeps it on the watch list.
Market/yr
$850K
Growth (1y)
+316.9%
Products
35
Brands
22
was 14 a year ago
Sellers
31
Price range
$10.27–$45.40
Returns
3.2%
Rating
4.3★
Worth a look
Scores 64/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.
Demand
Weekly Amazon search volume, last 104 weeks — +316.9% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.4×
Competition
- Taf Toys28%
- COTTONBEBE11%
- Foryoomi9%
- Lovvie & Joy7%
- Aila+Aiden7%
- Topsochir5%
- Other (16 brands)33%
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen. 22 brands and 31 sellers compete here.
Brands
22 rising
was 14 a year ago
Sellers
31
Top 5 brand share
61%
Product shelf
All 35 tracked products in this niche.
Taf Toys Baby Tummy Time Support Toy | Perfect for 2-6 Months Old Babies Enables Easier Development & Easier Parenting Natural Developmental Comfortable Ergonomic Design Detachable Toys
Taf Toys
$24.884.5★2,794 reviews
2-in-1 Tummy Time Cushion for Newborns Soft Cotton Tummy Time Pillow Promotes Development Ergonomic Design Ideal Baby Gift
COTTONBEBE
$25.784.6★16 reviews
Taf Toys Tummy Time Set with Ergonomic Toy Double-Sided High Contrast Black & White Flash Cards & Mirror Card Developmental Baby Play Mat Accessories & Card Stands for Newborn Infant Tummy Time
Taf Toys
$16.314.4★320 reviews
4 in 1 Tummy Time Mat with Educational Cards Play Mat & Sitting Support for Newborn 0-12 Months Infant Baby Sit Me Up Floor Seat Sensory Skills Gifts Rainbow
Foryoomi
$37.044.2★105 reviews
Taf Toys Tummy Time Support Toy with Detachable Toys for Newborn & Up Develops Muscles for Crawling Montessori Sensory Crawling Toy for Infant Newborn Toddler Tummy Time Toys 0-6 Months Babies
Taf Toys
$26.204.5★2,794 reviews
2 in 1 Baby Tummy Time Mat & Support Seated Pillow Infant Newborn Toys 0 1 2 3 4 5 6 Months Pink Caterpillar Sensory Developmental Playmat 0-6 3-6 12 Month Mirror Babies Girls Shower Gifts Essentials
Topsochir
$36.614.4★412 reviews
teytoy Tummy Time Pillow with Crinkle Mat & Teethers Black and White High Contrast Baby Toys with Mirror Montessori Sensory Crawling Toy for Infant Newborn Toddler Tummy Time Toys 0-6 Months Babies
teytoy
$20.664.5★769 reviews
Lovvie & Joy 2-in-1 Tummy Time Mat & Seated Support Pillow Baby Tummy Time Pillow Support for Newborns and Older Babies with Detachable Support Pillow and Toys
Lovvie & Joy
$43.944.5★556 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun and engaging”
“Excellent product”
“its soft”
“great price”
“it's comfortable”
“Good support pillow for babies”
“Easy to use”
“This cushion is awesome”
“Good size”
“this is perfect for feeding the baby or just letting them lay or sleep on it”
What buyers complain about
“Flimsy”
“It wouldn't even fit around me”
“The quality is a little low”
“Padding missing”
“Not worth the price”
“Not very supportive for my baby”
“Broke after just one use”
“the velcro does not last”
“Doesnt match picture”
“Didnt work”
Top return reasons
- Size-Overall21%
- Cushion12%
- Functionality-Overall7%
- Advertised Vs Actual Product7%
- Quality-Overall6%
- Product Condition5%
- Defective Material/Parts4%
- Value For Money4%
- Age Suitability4%
- Strength3%