tubby todd barrier balm
Skip itSoft demand (-53.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Okay$10.72avg listing price — sweet spot $15–$100
Review moat
Bad6,337.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$91K$91K/yr · 45K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-53.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$9.24–$13.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
31
Top-5 brand share
100%
Open market
0%
- Aquaphor78%
- Mustela22%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aquaphor Baby Healing Balm Stick With Avocado Oil and Shea Butter 0.65 Oz Stick
Aquaphor$9.624.8★4,499 rev
Mustela Baby Nourishing Stick - Lip & Face Moisturizer for Dry Skin - with Natural Avocado Cold Cream & Beeswax - 0.32 oz.
Mustela$10.744.7★3,738 rev
Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick
Aquaphor$9.244.8★15,628 rev
Mustela Baby Mineral Sunscreen Stick SPF 50 Broad Spectrum - Face & Body Sun Stick with 70% Organic Ingredients - Ultra Sheer Water Resistant & Fragrance-Free - 0.6 oz.
Mustela$13.294.5★1,486 rev
Newest
by launch dateAquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick
Aquaphor$9.2415,628 rev
Aquaphor Baby Healing Balm Stick With Avocado Oil and Shea Butter 0.65 Oz Stick
Aquaphor$9.624,499 rev
Mustela Baby Mineral Sunscreen Stick SPF 50 Broad Spectrum - Face & Body Sun Stick with 70% Organic Ingredients - Ultra Sheer Water Resistant & Fragrance-Free - 0.6 oz.
Mustela$13.291,486 rev
Mustela Baby Nourishing Stick - Lip & Face Moisturizer for Dry Skin - with Natural Avocado Cold Cream & Beeswax - 0.32 oz.
Mustela$10.743,738 rev
Trending
90-day click momentumMustela Baby Mineral Sunscreen Stick SPF 50 Broad Spectrum - Face & Body Sun Stick with 70% Organic Ingredients - Ultra Sheer Water Resistant & Fragrance-Free - 0.6 oz.
Mustela$13.294.5★
Aquaphor Baby Healing Balm Stick With Avocado Oil and Shea Butter 0.65 Oz Stick
Aquaphor$9.624.8★
Mustela Baby Nourishing Stick - Lip & Face Moisturizer for Dry Skin - with Natural Avocado Cold Cream & Beeswax - 0.32 oz.
Mustela$10.744.7★
Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick
Aquaphor$9.244.8★
Demand
Weekly Amazon search volume, last 19 weeks — -53.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very hydrating”
“easy to put on”
“Great product & works fast”
“it helps my dry skin”
“Apply as needed”
“Not overly sticky”
“Goes on smooth”
“Effective”
“Really good for my skin”
“it is convenient in a good size”
What buyers complain about
“Waste of money”
“Huge”
“it didn't last”
“Skin tends to be more sensitive”
“I have terribly dry skin”
“Doesn't smell”
“Comes on thinner than the regular container”
“Exceptionally deceiving”
“Its greasy”
“Not really a stick”