tubby todd baby wash
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Market size
Good$402K$402K/yr · 176K searches
Avg price
Okay$11.93avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$9.16–$18.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,407.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
533
Top-5 brand share
100%
Open market
0%
- The Honest Company97%
- Hello Bello3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Honest Company Hypoallergenic Diaper Rash Cream Moisturizing Calming Zinc Oxide Ointment NEA Recognized Cruelty-Free 2.5 oz
The Honest Company$9.164.6★11,093 rev
The Honest Company Diaper Rash Cream Zinc Oxide Ointment Moisturizing & Calming Hypoallergenic NEA Recognized Cruelty-Free Value Size 6 oz
The Honest Company$18.004.6★11,093 rev
The Honest Company Baby Diaper Rash Cream Spray Moisturizing Calming Zinc Oxide Hypoallergenic Dermatologist Tested Cruelty-Free 2 fl oz
The Honest Company$10.704.6★11,093 rev
Hello Bello Premium Baby Lotion Gentle Hypoallergenic Vegan Formula to Nourish and Moisturize Sweet Cream Scent 8.5 oz
Hello Bello$9.874.2★351 rev
Newest
by launch dateThe Honest Company Diaper Rash Cream Zinc Oxide Ointment Moisturizing & Calming Hypoallergenic NEA Recognized Cruelty-Free Value Size 6 oz
The Honest Company$18.0011,093 rev
Hello Bello Premium Baby Lotion Gentle Hypoallergenic Vegan Formula to Nourish and Moisturize Sweet Cream Scent 8.5 oz
Hello Bello$9.87351 rev
The Honest Company Baby Diaper Rash Cream Spray Moisturizing Calming Zinc Oxide Hypoallergenic Dermatologist Tested Cruelty-Free 2 fl oz
The Honest Company$10.7011,093 rev
The Honest Company Hypoallergenic Diaper Rash Cream Moisturizing Calming Zinc Oxide Ointment NEA Recognized Cruelty-Free 2.5 oz
The Honest Company$9.1611,093 rev
Trending
90-day click momentumThe Honest Company Hypoallergenic Diaper Rash Cream Moisturizing Calming Zinc Oxide Ointment NEA Recognized Cruelty-Free 2.5 oz
The Honest Company$9.164.6★
The Honest Company Baby Diaper Rash Cream Spray Moisturizing Calming Zinc Oxide Hypoallergenic Dermatologist Tested Cruelty-Free 2 fl oz
The Honest Company$10.704.6★
The Honest Company Diaper Rash Cream Zinc Oxide Ointment Moisturizing & Calming Hypoallergenic NEA Recognized Cruelty-Free Value Size 6 oz
The Honest Company$18.004.6★
Hello Bello Premium Baby Lotion Gentle Hypoallergenic Vegan Formula to Nourish and Moisturize Sweet Cream Scent 8.5 oz
Hello Bello$9.874.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great for eczema”
“No messy hands on the go”
“great quality”
“great diaper spray”
“clean ingredients”
“The quality is amazing absorbs great smells amazing”
“safe and gentle for baby's”
“its quick and easy to use”
“so they don't have to put the rash cream on with their hands”
“Exactly as pictured”
What buyers complain about
“Too Watery”
“Causes Rash”
“both bottles stopped working”
“little bit expensive it”
“Very thin consistency”
“Spray bottle breaks easily”
“I noticed the consistency was completely different as well”
“leaves a grease layer”
“the product just leaked down the side of the bottle instead of spraying outward”
“It is a little hard to squeeze it out of the tube”