tubby todd
Worth a lookShows a $7.2M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$7.2M$7.2M/yr · 2.8M searches
Price range
Incredible$21.26–$65.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.0%return rate — above 6% kills the launch gate
Avg price
Great$48.52avg listing price — sweet spot $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,849.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
4
Top-5 brand share
100%
Open market
0%
- TUBBY TODD93%
- JAN & JUL7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free 3.5 oz & 8oz 2 Pack
TUBBY TODD$55.554.7★2,812 rev
TUBBY TODD All Over Ointment Baby Eczema Cream Everyday Multi-Purpose Baby Skin Relief Cream Sensitive and Dry Skin Rash & Irritation - Steroid & Gluten Free Fragrance-Free 8 oz 2 Pack
TUBBY TODD$65.914.7★2,812 rev
TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size
TUBBY TODD$55.594.6★644 rev
TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free - 1 Pack 8 Oz
TUBBY TODD$30.564.7★2,812 rev
TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Fragrance-Free
TUBBY TODD$52.874.6★906 rev
Newest
by launch dateTUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free - 1 Pack 8 Oz
TUBBY TODD$30.562,812 rev
TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size
TUBBY TODD$55.59644 rev
TUBBY TODDs Baby Body Wash & All Over Ointment Eczema Set - Gentle Hypoallergenic Skincare for Newborns & Toddlers - 25oz Fragrance-Free
TUBBY TODD$65.28392 rev
TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free 3.5 oz & 8oz 2 Pack
TUBBY TODD$55.552,812 rev
TUBBY TODD All Over Ointment - Baby Eczema Cream - Everyday Multi-Purpose Baby Skin Relief Cream - Sensitive Skin Dry Skin & Irritation - Steroid & Gluten Free - Lavender Rosemary 2 Pack 3.5oz & 8oz
TUBBY TODD$55.472,812 rev
Trending
90-day click momentum
JAN & JUL Kids Quick Dry Beach Bucket Sun-Hat for Swimming (L: 2-5 Years Dinoland)
JAN & JUL$21.264.8★
TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free - 1 Pack 8 Oz
TUBBY TODD$30.564.7★
TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Fragrance-Free
TUBBY TODD$52.874.6★
TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Lavender Rosemary
TUBBY TODD$52.954.6★
TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 2oz Baby Shampoo and Body Wash 2oz Everyday Lotion & 1oz All Over Ointment - Lavender Rosemary
TUBBY TODD$35.674.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the price point”
“It does not irritate skin”
“Excellent product”
“Great for dryness”
“It worked fast”
“Fragrance free”
“smooth the skin”
“Luckily it does well for my skin so”
“Very gentle and easy un sensitive skin”
“Easy to use”
What buyers complain about
“Caused Immediate and Severe Rash”
“Way too expensive”
“it's not effective at all”
“Burns babies skin”
“My babies had dry skin briefly”
“doesnt have a strong scent”
“Very thick”
“The containers are small”
“Not Safe for Sensitive Skin”
“I think this is very misleading”