travel tub
Skip itSoft demand (-8.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.80avg listing price — sweet spot $15–$100
Price range
Great$16.82–$116.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,369.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$143K$143K/yr · 183K searches
Returns
Okay5.2%return rate — above 6% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
30
Top-5 brand share
71%
Open market
24%
- Ingenuity27%
- FunTankie18%
- Jollcma10%
- Bella's Friends Life10%
- Stokke7%
- MORAIS5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Green
Ingenuity$31.574.4★1,141 rev
Toddler Bath Tub for Shower Portable Baby Bathtub Foldable Kids Bathtub Portable Travel & Shower Ready Easy to Clean Sturdy & Thick Fits Ages 1-3
FunTankie$25.034.3★246 rev
Collapsible Baby Bathtub Toddler Bathtub with a Drain Plug Folded for Storage Without Assembly Suitable for Newborns to Toddlers Portable Bathtub for Outdoor Travel Green
Jollcma$29.354.7★245 rev
Baby Bathtub for 6M-3Y Toddler Baby Shower Gifts & Registry Search for Boys Girls Collapsible & Portable Bathtub for Beach Vacation Travel Bath Essentials for Toddler Newborn Kids
Bella's Friends Life$20.774.9★41 rev
Stokke Flexi Bath X-Large Baby Bathtub White Grey - 31.5 x 15.7 x 9.4 in - Best for Infants & Toddlers - Lightweight Foldable & Easy to Store - Convenient to Use at Home or Traveling
Stokke$69.774.6★2,124 rev
Newest
by launch date
WaveHaven 2026 Toddler Bath Tub for Shower Portable Bathtub for Kids Toddler Thickened Toddler Bathtub Foldable Portable Travel & Shower Ready Easy to Clean Ocean Theme 12M-5Y
WaveHaven$36.5320 rev
Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Pink
Ingenuity$33.721,141 rev
Wanchouse Collapsible Baby Bathtub for Newborn to Toddler Foldable Toddler Bathtub with Drain Plug Non-Slip Portable Infant Bath Tub for Travel Storage Outdoor Use Milky Pink
Wanchouse$22.2254 rev
MORAIS Toddler Bathtub Collapsible & Portable Foldable Baby Bath Tub for Shower & Travel Dual Drain Plug with Thick Padded Bottom Easy to Clean Space-Saving Tub 12 Months+
MORAIS$29.4248 rev
MORAIS Baby Bathtub Collapsible & Portable Foldable Toddler Bath Tub with Dual Drain Plug and Padded Bottom Travel & Shower Ready Easy to Clean Space-Saving Tub 12 Months+
MORAIS$29.6448 rev
Trending
90-day click momentumMORAIS Baby Bathtub Collapsible & Portable Foldable Toddler Bath Tub with Dual Drain Plug and Padded Bottom Travel & Shower Ready Easy to Clean Space-Saving Tub 12 Months+
MORAIS$29.644.8★
MORAIS Toddler Bathtub Collapsible & Portable Foldable Baby Bath Tub for Shower & Travel Dual Drain Plug with Thick Padded Bottom Easy to Clean Space-Saving Tub 12 Months+
MORAIS$29.424.8★
Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Pink
Ingenuity$33.724.4★
WaveHaven 2026 Toddler Bath Tub for Shower Portable Bathtub for Kids Toddler Thickened Toddler Bathtub Foldable Portable Travel & Shower Ready Easy to Clean Ocean Theme 12M-5Y
WaveHaven$36.534.9★
Baby Bathtub for Newborn to Toddlers 1-6 Y Foldable Infants Babies Bath Tub with Non-Slip Base and Drain Plug Portable Bathtub for Home Outdoor (Pink 75-45-25CM)
PGONEEE$20.944.5★
Demand
Weekly Amazon search volume, last 38 weeks — -8.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I really love the size”
“Easy for travel”
“Easy to use and store”
“saving space”
“Its great quality, easy to set up and perfect size”
“Easy to clean”
“The material of the tub feels durable”
“The plastic material feels sturdy”
“Its made their bath time fun”
“Good value for price”
What buyers complain about
“Too small”
“Not very durable”
“Chemical smell”
“Its not very sturdy”
“Wish the walls didn't hold water”
“Leaks every once in a while”
“Not worth the price”
“doesn't dry great”
“Most plastic tubs feel hard and slippery,”
“I definitely dont think its big enough for a kid past the age of 4 unless they are a very small child”