travel size body powder
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Growth
Good+44.5%90-day search growth — must beat 0% to launch
Market size
Good$290K$290K/yr · 254K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.89avg listing price — sweet spot $15–$100
Review moat
Bad16,416.8avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.03–$16.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
546
Top-5 brand share
100%
Open market
0%
- Johnson's Baby89%
- hephboard6%
- Burt's Bees5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnsons Baby Cornstarch Baby Powder with Aloe and Vitamin E for Delicate Skin Hypoallergenic No Addded Parabens and Dyes for Gentle Baby Skin Care Baby Essentials 1.5 oz
Johnson's Baby$2.034.6★19,409 rev
Johnsons Baby Powder with Naturally Derived Cornstarch Aloe & Vitamin E for Delicate Skin Hypoallergenic Free of Parabens Phthalates & Dyes for Gentle Baby Skin Care 15 oz
Johnson's Baby$4.994.8★32,046 rev
Johnsons Pure Cornstarch Baby Powder 15 Oz + Johnsons Pure Corstarch Travel Size 1.5 Oz 2 pk
hephboard$16.354.5★746 rev
Burts Bees Baby Dusting Powder 100% Natural Origin Baby Powder Talc-Free 7.5 oz. Bottle
Burt's Bees$6.884.6★10,474 rev
Johnsons Baby Cornstarch Baby Powder Aloe & Vitamin E for Delicate Skin Hypoallergenic No added Parabens & Dyes Silky for Gentle Baby Skin Care Baby Essentials 9 oz
Johnson's Baby$4.214.6★19,409 rev
Newest
by launch dateJohnsons Pure Cornstarch Baby Powder 15 Oz + Johnsons Pure Corstarch Travel Size 1.5 Oz 2 pk
hephboard$16.35746 rev
Johnsons Baby Cornstarch Baby Powder with Aloe and Vitamin E for Delicate Skin Hypoallergenic No Addded Parabens and Dyes for Gentle Baby Skin Care Baby Essentials 1.5 oz
Johnson's Baby$2.0319,409 rev
Johnsons Baby Cornstarch Baby Powder Aloe & Vitamin E for Delicate Skin Hypoallergenic No added Parabens & Dyes Silky for Gentle Baby Skin Care Baby Essentials 9 oz
Johnson's Baby$4.2119,409 rev
Johnsons Baby Powder with Naturally Derived Cornstarch Aloe & Vitamin E for Delicate Skin Hypoallergenic Free of Parabens Phthalates & Dyes for Gentle Baby Skin Care 15 oz
Johnson's Baby$4.9932,046 rev
Burts Bees Baby Dusting Powder 100% Natural Origin Baby Powder Talc-Free 7.5 oz. Bottle
Burt's Bees$6.8810,474 rev
Trending
90-day click momentumJohnsons Pure Cornstarch Baby Powder 15 Oz + Johnsons Pure Corstarch Travel Size 1.5 Oz 2 pk
hephboard$16.354.5★
Johnsons Baby Cornstarch Baby Powder Aloe & Vitamin E for Delicate Skin Hypoallergenic No added Parabens & Dyes Silky for Gentle Baby Skin Care Baby Essentials 9 oz
Johnson's Baby$4.214.6★
Johnsons Baby Powder with Naturally Derived Cornstarch Aloe & Vitamin E for Delicate Skin Hypoallergenic Free of Parabens Phthalates & Dyes for Gentle Baby Skin Care 15 oz
Johnson's Baby$4.994.8★
Johnsons Baby Cornstarch Baby Powder with Aloe and Vitamin E for Delicate Skin Hypoallergenic No Addded Parabens and Dyes for Gentle Baby Skin Care Baby Essentials 1.5 oz
Johnson's Baby$2.034.6★
Burts Bees Baby Dusting Powder 100% Natural Origin Baby Powder Talc-Free 7.5 oz. Bottle
Burt's Bees$6.884.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +44.5% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean scent”
“Overall, it's a reliable product, a great bottle size for the price, and it does exactly what it promises”
“Just as advertised and very useful”
“Perfect fit”
“affordable”
“Feels smooth on my skin”
“absorbs moisture well”
“Works well to help remove sand from feet and legs”
“Easy to Use”
“helps reduce irritation”
What buyers complain about
“Really small bottle”
“Bad smell”
“Too expensive”
“false advertising, its portrayed as large,”
“Allergic reactions”
“It took me several minutes to remove it”
“It has the texture of gritty fine sand”
“Leaked a little”
“Instead of keeping my skin dry & smooth, this powder felt chalky at first and then became sticky and gummy with any moisture”
“It was gritty feeling”