travel size body oil
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.82avg listing price — sweet spot $15–$100
Price range
Great$2.89–$83.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$673K$673K/yr · 329K searches
Growth
Good+28.3%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad14,570.35avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
102
Top-5 brand share
87%
Open market
10%
- Johnson's Baby36%
- OSEA22%
- Vaseline20%
- Palmer's6%
- L'OCCITANE4%
- Bio-Oil3%
- Open — no brand owns it (5 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnsons Baby Oil Pure Mineral Oil to Prevent Moisture Loss for Newborn Kids & Adults Gentle Soothing Baby Massage Oil Dry Skin Relief Hypoallergenic Original Scent Baby Essentials 3 fl. oz
Johnson's Baby$2.894.8★19,391 rev
OSEA Bodycare Bestsellers Skincare Set - 4-piece Body Travel Set - 1oz - Body Oil Body Butter Body Scrub & Body Wash
OSEA$47.894.6★240 rev
OSEA Bestsellers Set For Face + Body -4-piece Skin Care Set - Body Oil Face Cleanser Face Cream & Hyaluronic Acid Serum - Clean Beauty Travel Set - Ideal for Beauty Gifts
OSEA$43.894.5★169 rev
Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack
Vaseline$10.554.5★324 rev
Palmers Cocoa Butter Formula Skin Therapy Moisturizing Body Oil with Vitamin E & Pure Argan Oil Deep Body Moisturizer for Dry Damaged Skin Scars or Stretch Marks 2 Ounces
Palmer's$9.494.6★1,589 rev
Newest
by launch date
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack
Vaseline$10.88237 rev
OSEA Firm & Hydrate Body Trio Firming & Hydrating Mothers Day Limited Edition Gift Set with Anti-Aging Balm Hyaluronic Serum & Travel Size Dream Bio-Retinol Serum
OSEA$83.7536 rev
Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack
Vaseline$10.55324 rev
OSEA Bestsellers Set For Face + Body -4-piece Skin Care Set - Body Oil Face Cleanser Face Cream & Hyaluronic Acid Serum - Clean Beauty Travel Set - Ideal for Beauty Gifts
OSEA$43.89169 rev
OSEA Bodycare Bestsellers Skincare Set - 4-piece Body Travel Set - 1oz - Body Oil Body Butter Body Scrub & Body Wash
OSEA$47.89240 rev
Trending
90-day click momentumOSEA Firm & Hydrate Body Trio Firming & Hydrating Mothers Day Limited Edition Gift Set with Anti-Aging Balm Hyaluronic Serum & Travel Size Dream Bio-Retinol Serum
OSEA$83.754.4★
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack
Vaseline$10.884.4★
Johnsons Baby Oil Pure Mineral Oil to help Prevent Moisture Loss for Baby Kids & Adults Gentle & Soothing Baby Massage Oil for Dry Skin Relief Original Scent Baby Essentials 20 fl. oz
Johnson's Baby$6.304.8★
Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack
Vaseline$10.554.5★
Johnson & Johnson Baby Oil 3 Count 3 Fl Oz
Johnson & Johnson$10.424.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.3% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Good moisturizer”
“makes my skin so soft”
“The quality of the oil is fantastic”
“absorbs pretty good”
“it is also great for sensitive skin”
“Glowing Skin”
“Great Value”
“Helps my dry skin”
“Very convenient size”
What buyers complain about
“Hate the smell”
“Extremely small”
“expensive”
“It has a very oily feel”
“not moisturizing”
“Gave me a rash”
“I have extremely dry skin”
“not good for my skin”
“Not very absorbent”
“Didn't do anything to help with my skin”