travel baby bathtub
Skip itA deep review moat (3,951 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible$27.65avg listing price — sweet spot $15–$100
Price range
Incredible$16.11–$37.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Market size
Okay$188K$188K/yr · 140K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Okay5.0%return rate — above 6% kills the launch gate
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,950.69avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
27
Top-5 brand share
84%
Open market
13%
- Ingenuity56%
- Bella's Friends Life11%
- Mommy's Helper8%
- Bunwag6%
- FunTankie3%
- Jollcma3%
- Open — no brand owns it (6 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Green
Ingenuity$31.574.4★1,141 rev
Baby Bathtub for 6M-3Y Toddler Baby Shower Gifts & Registry Search for Boys Girls Collapsible & Portable Bathtub for Beach Vacation Travel Bath Essentials for Toddler Newborn Kids
Bella's Friends Life$20.774.9★41 rev
Ingenuity Foldaway 2-Position Baby Bath Seat Adjustable Support for Sink or Bathtub Ages 0-6 Months up to 20 Pounds Machine-Washable Sling
Ingenuity$18.014.6★6,709 rev
Mommys Helper | Inflatable Under The Sea Baby Bathtub Collapsible Safe Baby Bath Tub with Anti-Sliding Saddle Horn Seat Must Have Travel Toddler Bath Portable Bathtub Recommended Months 3 to 15
Mommy's Helper$16.824.6★22,024 rev
BUNWAG Baby Bathtub Collapsible Newborn Bathtub for Infant to Toddler with Soft Cushion and Thermometer Portable Travel Newborn Tub with No-Slip Feet Baby Shower Gifts 0-12 Months Baby Bath Grey
Bunwag$36.464.6★1,578 rev
Newest
by launch date
Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Gray
Ingenuity$33.791,141 rev
Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Pink
Ingenuity$33.721,141 rev
YomauiYee Baby Bathtub Green Converts Shower to Tub Foldable Toddler Tub with Rinse Cup No Assembly Easy to Clean Portable Collapsible Bath Tub for 6M-5Y Travel Camping Hotel
YomauiYee$34.48128 rev
Baby Bathtub for 6M-3Y Toddler Baby Shower Gifts & Registry Search for Boys Girls Collapsible & Portable Bathtub for Beach Vacation Travel Bath Essentials for Toddler Newborn Kids
Bella's Friends Life$20.7741 rev
Toddler Bath Tub for Shower Portable Baby Bathtub Foldable Kids Bathtub Portable Travel & Shower Ready Easy to Clean Sturdy & Thick Fits Ages 1-3
FunTankie$25.03246 rev
Trending
90-day click momentumBaby Bathtub for 6M-3Y Toddler Baby Shower Gifts & Registry Search for Boys Girls Collapsible & Portable Bathtub for Beach Vacation Travel Bath Essentials for Toddler Newborn Kids
Bella's Friends Life$20.774.9★
Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Gray
Ingenuity$33.794.4★
Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Pink
Ingenuity$33.724.4★
YomauiYee Baby Bathtub Green Converts Shower to Tub Foldable Toddler Tub with Rinse Cup No Assembly Easy to Clean Portable Collapsible Bath Tub for 6M-5Y Travel Camping Hotel
YomauiYee$34.484.6★
Tohetsuzp Collapsible Baby Bathtub Portable Foldable Travel Bath Tub for Infant Toddler Converts Shower to Tub No Assembly Folds Flat for Storage 6M-5 Years Gray
Tohetsuzp$26.944.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.5% search growth over the last 90 days.Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“easy tub to use”
“Perfect for travel”
“Good size”
“Easy to store”
“Excellent Quality, Great Price, Will Last for Years”
“Easy to store and clean”
“The material is similar to an inflatable pool so durable”
“Great Price”
“Just as advertised”
“Bath Time Fun Again”
What buyers complain about
“Too small”
“Not very durable”
“Its not very sturdy”
“not the cushion”
“Bad quality”
“Waste of money”
“doesn't dry great”
“Product leaks after several uses”
“Terrible for newborns”
“It doesnt stay in place”