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51

toy story cup

Worth a look

Shows low returns (1.2%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 23Growth 79Conversion 32Competition 67Returns 91Price range 52Avg price 78Brand share 38Review moat 24Quality gap 22

Returns

Great1.2%

return rate — above 6% kills the launch gate

Growth

Great+69.3%

90-day search growth — must beat 0% to launch

Avg price

Great$16.21

avg listing price — sweet spot $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Price range

Good$4.02–$26.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,237.68

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$91K

$91K/yr · 217K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

24

Top-5 brand share

82%

Open market

15%

  • Zak Designs41%
  • Simple Modern16%
  • The First Years11%
  • Glad10%
  • Joyhaven4%
  • NUK3%
  • Open — no brand owns it (9 brands, 15%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$7K12%$11K16%$15K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 28 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +69.3% search growth over the last 90 days.
18K13KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Jun · busiest ÷ quietest = 2.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Leak-Proof15%

“they don't leak”

Quality-Overall11%

“Best quality”

Design-Overall7%

“The design is adorable which is perfect for any Toy Story fan”

Size-Overall6%

“Good size”

Durability6%

“Cute and durable”

Ease Of Cleaning5%

“These cups are easy to clean”

Strength4%

“not flimsy at all”

Color4%

“the colors are bright”

Ease Of Use4%

“Easy to use”

Value For Money4%

“Great value”

What buyers complain about

Design-Overall14%

“Design rubs right off”

Durability12%

“Broke in 2 months”

Leak-Proof10%

“And they also leak”

Quality-Overall8%

“Low quality graphics”

Value For Money7%

“Cheap”

Dishwasher Safe3%

“The cup doesnt go in the dishwasher”

Size-Overall3%

“They are large”

Color2%

“Do not purchase unless you want a plain colored water bottle after 3 months”

Ease Of Use2%

“these are hard to drink out of”

Advertised Vs Actual Product2%

“Super misleading”

Top return reasons

Size-Overall30%
Leak-Proof21%
Value For Money7%
Advertised Vs Actual Product7%
Product Condition4%
Functionality-Overall4%
Color3%
Quality-Overall3%
Scratch Resistance2%
Measurement/Reading Accuracy2%