toy story blanket
Worth a lookShows a sweet-spot price point ($27.25 avg), but weak search conversion (1.6%) keeps it on the watch list.
Avg price
Incredible$27.25avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Growth
Great+89.6%90-day search growth — must beat 0% to launch
Price range
Great$7.37–$61.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,855.87avg incumbent reviews — the moat a new listing must climb
Market size
Okay$142K$142K/yr · 321K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
24
Top-5 brand share
91%
Open market
6%
- Jay Franco60%
- Disney14%
- Northwest7%
- Amazon Basics5%
- aden + anais5%
- Milk Snob3%
- Open — no brand owns it (5 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jay Franco Toy Story Kids Fleece Throw Blanket - Disney Pixar Buzz Lightyear & Woody Super Soft Microfiber Plush Blanket for Couch Bed Travel Machine Washable 40x50 in Blue (Officially Licensed)
Jay Franco$21.283.9★121 rev
Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Pink - Toy Story Jessie
Jay Franco$24.734.8★12,451 rev
Disney Toy Story 4 - Blue Green Yellow & Red Super Soft Plush Toddler Blanket Blue Green Yellow Red
Disney$22.984.8★805 rev
Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Brown - Toy Story Woody
Jay Franco$25.534.8★12,451 rev
Disney Pixar Woody & Buzz Lightyear Kids Travel Blanket and Pillow Set 3 Piece - 40 x 50 Fleece Throw Pillow & Plush Super Soft Cozy Machine Washable (Official Disney Pixar Product)
Jay Franco$31.704.7★2,908 rev
Newest
by launch date
LPAIWXY Toy Story 5 Movie Series Blanket for Kids Fans-Movie Toy Story 5 Movie Series Blankets for All Seasons Throw Bedding Sofa and Travel Reserve Air Conditioning
LPAIWXY$25.450 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Toy Story 40x50 - Travel Blanket
Jay Franco$22.024 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product White - Toy Story 40x50 - Travel Blanket
Jay Franco$19.6725 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Gray - Toy Story 46x60 - Throw Blanket
Jay Franco$24.00465 rev
Jay Franco Kids Nogginz Set 12 Inches Nogginz Pillow & 40 x 50 Inches Cozy Plush Throw Blanket Ultra-Soft Character Nap Set for Travel Bedroom & Couch Dcor Blue - Toy Story Woody
Jay Franco$30.501,862 rev
Trending
90-day click momentum
Milk Snob Disney Pixar Boy/Girl Oversized Blanket Soft and Breathable Snuggling and Play Toddler Kids Family Bedding Toddler Birthday Kids Gift (Toy Story) 57 * 50 inches
Milk Snob$61.735.0★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product White - Toy Story 46x60 - Throw Blanket
Jay Franco$22.704.5★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Toy Story 40x50 - Travel Blanket
Jay Franco$22.025.0★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Gray - Toy Story 46x60 - Throw Blanket
Jay Franco$24.004.8★
LPAIWXY Toy Story 5 Movie Series Blanket for Kids Fans-Movie Toy Story 5 Movie Series Blankets for All Seasons Throw Bedding Sofa and Travel Reserve Air Conditioning
LPAIWXY$25.450.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +89.6% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and fluffy”
“Very well made”
“Gift recipient loves it”
“As advertised”
“Bright colors”
“Can fit a baby”
“This winter I have used it along with another blanket to keep my little dog warm”
“He loved the designs”
“It's incredibly durable”
“Very comfortable”
What buyers complain about
“Big”
“it wont last”
“Design rubs right off”
“Bad quality”
“This is not worth the price”
“The cup doesnt go in the dishwasher”
“Thin”
“not as described”
“Do not purchase unless you want a plain colored water bottle after 3 months”
“Design flaked off”