touch night light for nursery
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.88avg listing price — sweet spot $15–$100
Price range
Good$9.82–$29.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,732.54avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$67K$67K/yr · 105K searches
Competition
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
24
Top-5 brand share
80%
Open market
15%
- MediAcous35%
- G Keni17%
- EASZZZ15%
- FNMYCO7%
- JolyWell7%
- Kintion4%
- Open — no brand owns it (6 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MediAcous Night Light for Kids Baby Egg Light for Nursery 7 Colors Changing & Stepless Dimming Soft Silicone Touch Night Lamp with 1 Hour Timer Rechargeable Nursery Night for Breastfeeding
MediAcous$22.864.6★4,047 rev
G Keni Nursery Night Light for Baby Portable LED Touch Night Lamp for Kids and Adult Breastfeeding Sleep Aid USB Rechargeable Nursing Lamp Bedside Dimmable Warm Night Light Soft Eye Caring
G Keni$17.054.5★7,354 rev
EASZZZ Baby Night Light Nursery Night Lights for Breastfeeding Soft BPA Free Silicone Touch Night Lamp Eye Caring Easy Flip Design Stepless Dimming 1-Pack
EASZZZ$29.504.3★2,248 rev
FNMYCO Portable Baby Night Light 3 Colours Egg Light for Nursery Rechargeable Night Light for Kids Small Cordless Table&Bedside Lamp Eye Caring Dimmable LED Touch Lamp for Toddler Girl Boy Nursing
FNMYCO$9.994.3★782 rev
Kintion Portable Night Light Dimmable 8 Color Lighting 1800mAh Battery Rechargeable Small LED Lamp for Nursery Baby Kids and Adults(1pcs)
Kintion$10.584.5★2,232 rev
Newest
by launch date
Geecent Baby Night Light 0 Blue-Light Nursery Egg Light for Breastfeeding Flip Design Soft BPA Free 3 Colors & Dimming Rechargeable Portable Touch Nightlight for Kids Toddler
Geecent$27.3926 rev
Cravonel Portable Baby Night Light 3 Color Egg Lights for Nursery 2400mAh Small Rechargeable LED Lamp Dimmable Touch Nightlight for Newborn Kids Adults
Cravonel$9.82232 rev
AuroraNiteBeam Night Light for Kids Egg Night Light for Baby Nursery 3-Level Dimming &30-Min Timer Portable Nursery Night Lamp forBaby Nursery & Kids Bedroom BPA Free Eye Caring Soft
AuroraNiteBeam$17.04127 rev
JolyWell Baby Night Light for Nursery Soft Silicone Tap Control Night Lamp with 8 Color Changing Stepless Dimming Rechargeable Portable Night Light for Kids 1H-Timer Warm Light for Breastfeeding
JolyWell$23.27139 rev
Tyute Baby Night Light Nursery Night Lamp with 8 RGB Colors Changing Soft BPA Free Silicone Touch Night Light for Kids Room Breastfeeding 1h Timer Rechargeable & Stepless Dimming
Tyute$17.81509 rev
Trending
90-day click momentumGeecent Baby Night Light 0 Blue-Light Nursery Egg Light for Breastfeeding Flip Design Soft BPA Free 3 Colors & Dimming Rechargeable Portable Touch Nightlight for Kids Toddler
Geecent$27.394.3★
AuroraNiteBeam Night Light for Kids Egg Night Light for Baby Nursery 3-Level Dimming &30-Min Timer Portable Nursery Night Lamp forBaby Nursery & Kids Bedroom BPA Free Eye Caring Soft
AuroraNiteBeam$17.044.5★
Cravonel Portable Baby Night Light 3 Color Egg Lights for Nursery 2400mAh Small Rechargeable LED Lamp Dimmable Touch Nightlight for Newborn Kids Adults
Cravonel$9.824.4★
MediAcous Night Light for Kids Baby Egg Light for Nursery 7 Colors Changing & Stepless Dimming Soft Silicone Touch Night Lamp with 1 Hour Timer Rechargeable Nursery Night for Breastfeeding
MediAcous$22.864.6★
THAUSDAS Night Light Dimmable Touch Lamp for Bedroom Portable Table Bedside Lamp 5 Brightness 13 RGB Colors Night Lights for Baby Nursery Bathroom
THAUSDAS$18.724.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bright light”
“easy to turn on”
“easy to charge”
“Battery lasts a long time”
“Great night light”
“It helps with waking up in the middle of the night”
“Amazing quality”
“Perfect for travel”
“Good value”
“Lots of colors”
What buyers complain about
“Didnt last”
“Wont charge”
“not very bright”
“Egg is a little smaller than I thought it would be”
“Short battery life”
“Doesn't work”
“Disappointed in the lack of quality control”
“Hard to change colors”
“Not easy”
“Waste of money”